Principal Assistant supporting the redesign of the SharePoint portal in The Hague. Involving in administrative and coordination duties along with project management responsibilities.
About the role
- Junior Media and Performance Analyst at Globo developing media strategies and managing campaigns. Coordinating with sales teams and optimizing campaign performance metrics.
Responsibilities
- Develop tactical media plans for multichannel campaigns and produce strategic planning and recommendations;
- Knowledge of media concepts and metrics applied to the business;
- Monitor campaign delivery/placements;
- Track and analyze key campaign KPIs with the planning and digital operations teams, recommending continuous optimizations to improve results;
- Prepare campaign reports including quantitative and qualitative data analysis, competitor media activity analysis, and generation of insights;
- Media planning and campaign management for a portfolio of advertisers;
- Create reports in PPT (or email body) presenting key campaign metrics, overall analyses, and recommended next steps;
- Support the Commercial/Sales team by presenting the Performance area to advertisers;
Requirements
- Bachelor's degree in Advertising, Marketing, or related fields;
- Experience in media planning and management (from tactical implementation of a media strategy through post-sale reporting);
- Basic knowledge of TV media concepts;
- Familiarity with key digital media metrics (CTR, Viewability, CPA, Connect Rate, VTR, etc.);
- Tools: Excel, PowerPoint, Comscore, Google Ad Manager;
- Familiarity with DMP (Data Management Platform) concepts;
- Strong analytical skills;
- Business acumen to generate actionable insights and recommendations.
- Basic knowledge of programmatic media / adtech;
- Experience with Looker, Power BI, or other BI/visualization tools;
- Ability to design simple A/B test hypotheses.
Benefits
- Not specified
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