Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
About the role
- Marketing Director responsible for driving brand growth and innovation for a dual-use technology company. Leading strategic marketing initiatives across various channels to enhance engagement and revenue.
Responsibilities
- Develop and execute the overall marketing strategy to strengthen brand awareness and drive growth across all channels
- Lead a high-performing marketing department across brand, digital, content, and communications disciplines
- Design and manage integrated marketing campaigns that generate qualified leads and nurture customer relationships
- Oversee digital marketing efforts, including SEO, SEM, social media, email, and website optimisation to improve engagement and conversion
- Collaborate with the sales and product teams to align go-to-market strategies, product launches, and messaging
- Establish and track KPIs for campaign performance, customer acquisition, and ROI; present insights and recommendations to senior leadership
- Manage the marketing budget effectively, ensuring spend is optimised to deliver measurable results
- Drive brand consistency and storytelling across all marketing and communication touchpoints
- Stay ahead of industry trends, technologies, and competitor activity to identify opportunities for innovation and differentiation
- Represent the voice of the customer, shaping messaging and strategies that resonate with target audiences
Requirements
- Proven experience as a Marketing Director, Head of Marketing, or equivalent senior marketing leadership role ideally within the technology industry
- Demonstrated success in developing and executing marketing strategies that drive growth and brand visibilityStrong understanding of digital marketing channels, analytics, and performance measurement tools
- Experience leading and scaling cross-functional marketing teamsExcellent strategic thinking and creative storytelling skills
- Ability to translate data insights into actionable marketing decisions
- Strong collaboration skills with the ability to work effectively with sales, product, and executive teams
- Exceptional communication and leadership abilities, with a passion for developing talent and fostering innovation
- Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus)
Benefits
- Competitive salary and equity grants
- Employer pension contributions;
- o UK roles include enhanced employer pension contributions
- o US roles include 401(k) retirement savings plan – traditional and Roth
- Platinum healthcare benefit;
- o For US roles, we offer comprehensive medical, dental and vision plans at little to no cost to you
- o For UK roles, Valarian will cover the full cost of the Private Medical Insurance (PMI) premium for an employee and dependents
- Basic Life / AD&D and long-term disability insurance 100% covered by Valarian
- Hybrid work arrangements are managed at team level
- Generous holiday calendar and PTO
- Relocation assistance (depending on role eligibility)
Job title
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Experience level
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Degree requirement
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