Marketing Specialist responsible for developing and implementing strategies to support business goals. Collaborating on multi-channel marketing programs at U.S. Bank.
Responsibilities
Responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals
Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement
Evaluate and measure program results to optimize investment
Work with agencies and cross-functional teams to produce materials that are branded and compliant
Collaborate with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies
Work with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals
Provide solutions and problem solve for business line objectives
Requirements
Bachelor's degree, or equivalent work experience
Four to six years of experience in marketing industry
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Capable to lead projects as outlined and provide measurable results that are delivered on time and on budget
Able to adapt based on company goals, research, previous campaign results and direction provided by leadership
Ability to manage contract negotiations and activate vendor relationships for the benefit of the Company and our brand
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
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