Assistente de Marketing supporting strategic campaigns and organizing Analista Comportamental Profiler training. Seeking someone focused on execution and processes for efficient communication.
About the role
- Director of P&C Marketing Channel Analytics providing analytical decision support for marketing investments across various channels. Leading a team in applying advanced analytics to influence strategy and performance.
Responsibilities
- Provide decision support for marketing investments across paid, owned, and earned channels.
- Your team applies advanced analytical and statistical techniques to turn complex data into clear, actionable insights that improve performance and influence strategy.
- Set the channel analytics roadmap, guide how measurement is used to make decisions, and actively mentor the team on both analytics best practices and understanding of USAA’s marketing measurement ecosystem.
- Collaborates with other analytical leaders in executing the strategic direction of the business using mathematical and statistical techniques and/or innovative/quantitative analytical approaches.
- Oversees and coordinates analytical tasks including evaluation of business problem, analytical methodology, validation, documentation and presentation of findings and recommendations.
- Monitors, understands, and embraces emerging technology affecting scientific methodologies and/or quantitative analytical approaches.
Requirements
- Bachelor's degree in quantitative analytics field such as Economics, Finance, Statistics, Mathematics, Actuarial Sciences, Operations Research, Data and/or Business Analysis, Data Science or other quantitative field; OR 4 years of related experience in statistics, mathematics or quantitative analytics (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 8 years of experience in a decision support analytic function OR Advanced degree in relevant field, 6 years of experience in a decision support analytic function.
- 3 years of direct team lead or management experience.
- Demonstrates expert skills in mathematical and statistical techniques and approaches used to influence Business Strategy with fact-based decision-making to all levels of leadership up to senior executive levels.
- Modernizes knowledge of data analysis tools, data visualization, developing analysis queries and procedures in SQL, SAS, BI tools or other analysis software, and relevant industry data & methods and ability to connect external insights to business problems.
- Experience with new and emerging data sets, and incorporation (data wrangling, data munging) into new insights.
Benefits
- comprehensive medical, dental and vision plans
- 401(k)
- pension
- life insurance
- parental benefits
- adoption assistance
- paid time off program with paid holidays plus 16 paid volunteer hours
- various wellness programs
- career path planning and continuing education
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