Hybrid Senior Targeted Marketing Advisor

at Intact

• Job title: Senior Targeted Marketing Advisor
• Job type: Full Time
• Experience level: Senior
• Salary: CA$87,200 - CA$106,600 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Cloud
• Location requirements: Hybrid, Toronto, Canada

About the role

• Senior Advisor leading the migration to Salesforce Marketing Cloud and managing marketing initiatives. Collaborating with stakeholders to drive performance and support growth objectives.

Responsibilities

• Lead Salesforce Marketing Cloud migration in collaboration with internal teams, marketing, and external suppliers, ensuring that objectives, timelines and budgets are adhered too.
• Manage multiple projects simultaneously in close collaboration with the internal teams, the relationship marketing agency and other external suppliers, ensuring that objectives, timelines and budgets are respected.
• Manage projects autonomously, from the brief to the final delivery, gathering relevant insights and information for each project.
• Assess campaign performance to make recommendations for optimization, driving innovation and outperformance.
• Coordinate the tracking of expenses, open purchase orders and monitor accordingly.
• Drive creativity while ensuring compliance with the various brands’ creative guidelines.
• Prepare and deliver presentations for senior leadership.

Requirements

• Bachelor’s degree preferably in Marketing / Communications or in any other related field
• 5-7 years of experience in email marketing or targeted marketing or other marketing field also considered
• Experience with marketing automation software and capabilities such as Salesforce Marketing Cloud, Marketo, HubSpot
• Excellent project management and attention to detail
• Experience working with internal and external stakeholders and suppliers
• Strong analytical skills, results oriented and ability to challenge the status quo
• A team player with a positive attitude, with cross functional collaboration skills
• Excellent communicator, proficient in presenting your ideas to various stakeholders and influencing business decisions
• Organized, at ease in a fast-paced, changing environment and able to prioritize
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required, but must have authorization to work in Canada.

Benefits

• Flexible work arrangements and a hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
• Share plan & other savings: up to 12% of salary
• Annual bonus target, with a potential payout of up to double the target (subject to personal and company performance)