Hybrid Regional Sales Manager

at Unreal Snacks

• Job title: Regional Sales Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $90,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: Unreal Engine, Go
• Location requirements: Hybrid, Greater Los Angeles Orange County, United States

About the role

• Regional Sales Manager driving sales growth across the Southwest region for Unreal Snacks. Responsible for managing retail accounts and leading a sales team in the field.

Responsibilities

• Develop a business plan and sales strategy for the Southwest region to achieve company sales goals, objectives, and gain new points of distribution
• Own sales targets across assigned accounts, including introducing new products, planning account strategies, and executing portfolio initiatives
• Directly manage, mentor, and develop an Area Sales Manager to elevate field sales execution across the region
• Build and maintain strong relationships with retailers, brokers, distributors, and category managers to drive consistent execution and growth
• Collaborate with individuals across Field Sales, Marketing, Customer Strategy & Planning, and Operations
• Execute annual business plans and track to achieve or exceed net sales targets
• Develop regional promotional budgets and activities by distributor or account, setting sales and spend goals for assigned distributors and/or broker partners
• Manage administrative projects, including sales forecasting, trade planning, verification of deductions, and data analysis
• Create and execute creative and effective merchandising programs for top accounts
• Initiate and coordinate development of action plans to penetrate new retailers and markets
• Analyze distributor reports and sales data to identify gaps, opportunities, and risks, leveraging insights to support a compelling sales narrative
• Partner with the Commercial team to identify and build selling stories tailored to specific customer needs
• Assist customers in resolution of complaints
• Assist in the development and implementation of marketing plans as needed
• Utilize designated field tools (e.g., Repsly) during store visits to document activities and ensure consistency
• Collaborate with the broader Unreal team to make recommendations for proper and effective merchandising solutions, including shelf placements, rack, displays, POS placements, and necessary collateral
• Represent Unreal at food shows, distributor and foodservice events, and other industry gatherings, including executing demos to drive sales and new placements

Requirements

• 5-7 years of sales experience in food or beverage retail, including key account management (required); snacking category experience preferred
• Knowledgeable in U.S. grocery retail markets; existing relationships with natural chains, a plus
• Strong planning, customer management, and time management skills; adept at handling multiple customers across categories simultaneously
• Excellent verbal and written communication skills
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to accurate forecasting
• Experience in managing a network of brokers and distributors
• Experience directly managing a field sales team
• Demonstrated success in achieving results in a retail environment
• Thorough and ongoing knowledge of current sales and business development concepts and practices
• Proficient in Microsoft Office (Excel and PowerPoint) and Google Suite
• Working knowledge of field management software (Repsly, Go Spot Check, etc.), a plus
• Valid driver’s license and reliable vehicle

Benefits

• Competitive salary and bonus
• Unlimited PTO & all federal holidays off
• Health, Dental, and Vision insurance - employee premiums are 100% covered, dependent premiums covered at 60%
• Health Reimbursement Account
• 401(k) with company match (eligible to participate after 6 months from hire)
• Up to 18 weeks Paid Parental Leave
• Paid Caregiver, Medical, & Bereavement Leave
• Tuition Reimbursement & Professional Development Stipend
• Wellness Stipend
• Monthly Home Office Stipend
• Coworking Stipend for remote employees
• Donation Matching Program
• Paid Volunteer Days
• Unlimited chocolate
• Great teammates and team culture - including department & team events
• Exposure to exciting opportunities at a rapidly growing brand!