Senior Manager overseeing client experience and integrated marketing campaigns for Unlock Health's healthcare marketing. Managing relationships and guiding complex initiatives for growth.
Responsibilities
Manage client relationships by supporting the day-to-day activities of multiple accounts
Lead fully integrated marketing campaigns, ensuring alignment across strategy, creative & messaging, experience design, channel execution, and performance outcomes
Guide clients through complex initiatives across the marketing spectrum, including brand development, integrated marketing, performance marketing, and website redesigns and optimizations
Partner closely with strategy, creative, content, digital experience, web development, media, and analytics teams to deliver cohesive, high-impact solutions
Translate client business goals into marketing roadmaps that strategically meet their needs and objectives
Provide strategic oversight for web development and digital platform initiatives, ensuring strong UX, content strategy, and channel integration
Oversee campaign performance across channels, helping clients understand results and identify optimization and growth opportunities
Collaborate with project management to ensure integrated timelines, scopes, and dependencies are aligned across workstreams
Support account growth by identifying opportunities to expand engagements across branding, creative, content, media, and digital experience
Maintain accountability for client satisfaction, delivery quality, and long-term partnership health
Requirements
Bachelor’s degree in marketing, communications, business, or a related field
4–6+ years of experience in client experience, client lead, or account management roles
Proven experience leading integrated marketing campaigns, including combinations of brand strategy and development, marketing strategy, creative concepting, content development, media planning and execution, and analytics reporting
Hands-on experience supporting or overseeing web development initiatives (e.g., redesigns, CMS platforms, UX, content architecture)
Experience managing or partnering on media-heavy campaigns, including paid digital and performance-driven initiatives
Strong understanding of how strategy, creative, content, media, and digital experience work together to drive results
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