Hybrid Global Marketing Manager – Central Marketing

at Unilever

• Job title: Global Marketing Manager – Central Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Global Marketing Manager at Unilever Prestige developing marketing capabilities for luxury beauty brands. Leading innovation and creative excellence across multiple markets with a focus on consumer insights and trends.

Responsibilities

• Develop and embed new marketing capabilities (New Product Development, social listening, insight-to-action)
• Partner with CMI to track and improve innovation quality
• Upskill portfolio’s marketers on creative excellence : writing better briefs, judging creative, and deploying social-first tools to be more relevant in culture
• Influence brand/product marketing teams through training modules, toolkits, and workshops
• Design and deliver training modules, certifications, and workshops for product and brand marketers; measure capability lift and adoption
• Design and roll out playbooks, standards, and toolkits for trend-spotting, innovation funnel health, and creative excellence
• Lead always-on social listening to identify early signals and creator-led trends; translate into innovation territories and creative inspiration
• Partner with CMI to define and track innovation quality metrics (consumer problem clarity, proposition strength, mix readiness)
• Coach teams on insight-to-brief and brief-to-mix excellence; ensure stage-gate deliverables are decision-ready
• Deploy ECE (Enabling Creative Excellence) principles: how to write unmissable briefs , judge creative ideas, and apply effectiveness criteria
• Curate and share latest learnings, tools, and benchmarks from global creative effectiveness studies
• Enable a repository of agency of records for Prestige Governance & Performance Reports to Prestige Central Marketing Capabilities
• Serve as a trusted capability partner to Portfolio CMO’s —advising on agency choices, creative storytelling, and test-and-learn approaches.
• Establish KPIs for capability adoption and impact (innovation success rate, creative effectiveness scores, speed-to-market).

Requirements

• Proven/ Established experience in global/central marketing, innovation, or marketing excellence roles within beauty/personal care or CPG
• Proven track record in capability building : toolkits, training, and adoption across multiple markets
• Strong New Product Development knowledge and creative development experience (briefing, judging, content optimization)
• Hands-on with social listening tools and creative evaluation frameworks
• Data-literate and CMI-savvy ; comfortable with insight synthesis and effectiveness metrics
• Excellent facilitation and storytelling skills; credible with senior stakeholders; high autonomy and accountability.

Benefits

• Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you.
• We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
• Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance.
• We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
• We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.