Hybrid Marketing Manager

at AIP Connect

• Job title: Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$80,000 - CA$95,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Greater Toronto Area, Canada

About the role

• Marketing Manager designing and executing marketing strategies for a safety consulting organization. Managing campaigns and content while collaborating with sales and operations teams.

Responsibilities

• Establish our marketing function from the ground up - building the programs, processes, tools, and materials that support sales, strengthen our brand, and fuel sustainable growth.
• Create clarity where there isn’t much yet, and continuously refine as the business evolves.
• Own our content strategy end-to-end, creating compelling, on-brand content across key channels including website, blog, case studies, email, and social.
• Translate complex ideas into clear, engaging stories that connect with our audience and support lead generation and sales conversations.
• Build and strengthen the foundational elements of SEO, AEO, and GEO across our brands ensuring content is structured, discoverable, and optimized for both search engines and emerging AI-driven discovery platforms.
• Design and execute full-funnel marketing campaigns across email, paid, organic, social, and events.
• Own campaigns from concept through execution and measurement - testing, learning, and optimizing based on real performance and data.
• Lead and support marketing contributors against clear portfolio objectives and campaign KPIs; fostering accountability, focus, and continuous improvement.
• Create structure without bureaucracy, enabling the team to move quickly and execute with confidence.
• Continuously explore and apply new approaches across digital marketing, AI, and automation to improve efficiency, engagement, and ROI.
• Bring curiosity and experimentation to how we work - scaling what works and letting go of what doesn’t.
• Own our 6 websites as core marketing and lead-generation assets, partnering closely with our developer.
• Ensure content stays fresh, messaging aligns with business priorities, and pages are optimized for clarity, conversions, and performance.
• Create and maintain practical sales enablement materials - decks, one-pagers, case studies, and supporting content - that help deals move forward.
• Work closely with our Client Success and Sales team to align on lead quality, handoff processes, feedback loops, and what’s actually resonating in the field.
• Implement and manage marketing tools, automation, and reporting to track leads, measure performance, and improve efficiency.
• Define and maintain clear metrics and dashboards that demonstrate marketing’s impact on pipeline, revenue, and growth.
• Translate brand and portfolio-level objectives into clear campaign strategies and execution plans.
• Use customer insights, performance data, and business priorities to shape briefs, KPIs, and tactical decisions.

Requirements

• 5+ years of **B2B & B2C marketing** experience, ideally in a growth-stage or build-from-scratch environment.
• Proven experience creating marketing programs, campaigns, and content where little existed before.
• Strong end-to-end marketing skillset across content, campaigns, sales enablement, and digital channels.
• Exceptional writing and storytelling ability, with the confidence to produce high-quality work independently.
• Hands-on experience with **marketing and CRM tools** (HubSpot, Zoho, WordPress, Google Analytics, Zapier, or similar).
• Strong collaborator who works well across Sales, Operations, and Leadership with a shared-ownership mindset.
• Data-informed and results-driven, using insights to improve performance and focus effort where it matters most.
• A true self-starter who thrives in ambiguity, balances strategic thinking with execution, and isn’t afraid to get into the weeds.
• Adaptable, curious, and comfortable wearing multiple hats in a fast-moving environment.