Medical Marketing Manager managing medical science support and developing promotion strategies in healthcare. Focusing on building relationships with KOLs and managing clinical evidence.
About the role
- Marketing Analyst developing and executing digital campaigns for Vialaser clinics. Collaborating with stakeholders to maximize client attraction through online and offline strategies.
Responsibilities
- Plan and execute digital marketing activities (paid media, content, social media, and inbound).
- Develop promotional and institutional campaigns for physical clinics, integrating online and offline channels.
- Support Vialaser clinics with materials, local initiatives, and customer acquisition strategies.
- Create and monitor commercial campaigns, product launches, and seasonal initiatives.
- Monitor performance indicators (leads, conversion, ROI, CAC, etc.). Interface with agencies, suppliers, and internal teams.
- Ensure communication consistency and the application of brand guidelines.
Requirements
- Knowledge of digital marketing, promotional campaigns, and lead generation strategies.
- Analytical profile, organized, and with strong execution skills.
- Good communication and ability to work with multiple stakeholders.
- Bachelor's degree in Communication, Advertising, Marketing, or Business Administration.
Benefits
- Health insurance (70% covered by the company, with co-payment);
- Meal/food allowance of R$ 500.00;
- Life insurance (100% covered by the company);
- TotalPass membership;
- Unimed dental plan;
- Transport allowance.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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