Marketing Analyst developing and executing digital campaigns for Vialaser clinics. Collaborating with stakeholders to maximize client attraction through online and offline strategies.
Responsibilities
Plan and execute digital marketing activities (paid media, content, social media, and inbound).
Develop promotional and institutional campaigns for physical clinics, integrating online and offline channels.
Support Vialaser clinics with materials, local initiatives, and customer acquisition strategies.
Create and monitor commercial campaigns, product launches, and seasonal initiatives.
Monitor performance indicators (leads, conversion, ROI, CAC, etc.). Interface with agencies, suppliers, and internal teams.
Ensure communication consistency and the application of brand guidelines.
Requirements
Knowledge of digital marketing, promotional campaigns, and lead generation strategies.
Analytical profile, organized, and with strong execution skills.
Good communication and ability to work with multiple stakeholders.
Bachelor's degree in Communication, Advertising, Marketing, or Business Administration.
Benefits
Health insurance (70% covered by the company, with co-payment);
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