Analista de Inbound Marketing driving inbound strategies for F360, a fintech company. Focused on generating qualified leads and optimizing marketing funnels in a dynamic environment.
Responsibilities
Structure, operate, and evolve our inbound engine
Ensure continuous generation of qualified leads
Increase lead maturity through nurturing
Contribute directly to business growth
Create, test, and optimize top- and mid-funnel content
Design and optimize nurturing flows in HubSpot
Monitor and analyze metrics such as qualified leads
Work in partnership with the growth team
Requirements
Hands-on experience in inbound marketing within a B2B context (SaaS preferred)
Strong knowledge of strategic content, lead nurturing, and the sales funnel
Experience with marketing automation in HubSpot (solid knowledge required)
Analytical ability to read and interpret funnel data
Organized and able to manage multiple initiatives, campaigns, and tests simultaneously
Previous experience in SaaS or other B2B models (a plus)
Knowledge of or experience with SEO and implementation of best practices (a plus)
Use of AI tools applied to copywriting, data analysis, and journey personalization (a plus)
Experience with No-Code/Low-Code tools such as Make or n8n (a plus)
Benefits
Flexible meal allowance loaded on a Flash card
Health insurance
Access to Starbem for psychology, nutrition, and various specialties
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