Marketing Analyst overseeing multidisciplinary teams and strategic projects at RD Saúde. Responsible for data interpretation and innovative solution suggestions to improve processes and results.
About the role
- Analista de Inbound Marketing driving inbound strategies for F360, a fintech company. Focused on generating qualified leads and optimizing marketing funnels in a dynamic environment.
Responsibilities
- Structure, operate, and evolve our inbound engine
- Ensure continuous generation of qualified leads
- Increase lead maturity through nurturing
- Contribute directly to business growth
- Create, test, and optimize top- and mid-funnel content
- Design and optimize nurturing flows in HubSpot
- Monitor and analyze metrics such as qualified leads
- Work in partnership with the growth team
Requirements
- Hands-on experience in inbound marketing within a B2B context (SaaS preferred)
- Strong knowledge of strategic content, lead nurturing, and the sales funnel
- Experience with marketing automation in HubSpot (solid knowledge required)
- Analytical ability to read and interpret funnel data
- Organized and able to manage multiple initiatives, campaigns, and tests simultaneously
- Previous experience in SaaS or other B2B models (a plus)
- Knowledge of or experience with SEO and implementation of best practices (a plus)
- Use of AI tools applied to copywriting, data analysis, and journey personalization (a plus)
- Experience with No-Code/Low-Code tools such as Make or n8n (a plus)
Benefits
- Flexible meal allowance loaded on a Flash card
- Health insurance
- Access to Starbem for psychology, nutrition, and various specialties
- Childcare assistance
- Day off on your birthday
- Home office allowance
- Transportation allowance
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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