Medical Marketing Manager managing medical science support and developing promotion strategies in healthcare. Focusing on building relationships with KOLs and managing clinical evidence.
About the role
- Revenue Marketing Manager for DACH and Nordic/Benelux regions, generating leads and executing high-impact marketing strategies. Collaborating with sales teams and leveraging market insights to drive revenue growth.
Responsibilities
- Become the local expert on healthcare customers and market dynamics
- Monitor trends, analyze competition, and share actionable insights with sales and cross-functional teams
- Support persona development and validate new solutions in the market
- Collaborate with marketing and sales leadership to create and implement marketing plans that drive pipeline and revenue
- Align regional strategies with global objectives and work closely with campaign, digital, PR, and analytics teams to maximize impact
- Develop compelling, market-specific messaging and positioning to differentiate Wolters Kluwer Health solutions
- Support PR and thought leadership programs to elevate brand awareness
- Generate high-quality, CHAMP-qualified leads and manage the regional pipeline in CRM
- Partner with sales to build relationships with key accounts, advocates, and decision-makers
- Drive Account-Based Marketing (ABM) programs in collaboration with local sales teams and the global ABM marketing team
- Support initiatives that strengthen customer relationships and maintain business continuity
- Plan and execute virtual and in-person events and marketing campaigns
- Track performance, analyze ROI, and optimize spend based on results
Requirements
- Bachelor’s degree or equivalent required
- 10+ years of enterprise marketing experience, ideally in healthcare or tech
- Strategic mindset with hands-on execution skills
- Strong collaboration and communication abilities in a global, multicultural environment
- Familiarity with Salesforce, ABM platforms, Power BI, AI tools (Copilot), ON24, and Seismic
- Fluent English; German, Dutch, or Nordic languages are a plus
- Regulatory Awareness – Knowledge of marketing regulations (e.g., GDPR) and industry standards
- Willingness to travel 15–30% across your regions
Benefits
- 30 days' holiday
- Flexible hybrid working possibilities and flexible working hours
- Attractive salary and motivating bonuses
- Company pension scheme with personal advice
- Comprehensive further development: structured onboarding, learning on the job, international career options, external training measures (e.g. LinkedIn Learning and PluralSight access)
- Contribution to sustainability with the sales fleet and promoting the JobRad
- Fitness programmes, resilience training and personal counselling through external partners
- Volunteer Day to promote voluntary work
- Employee events and employee referral programme
- Short decision-making paths, flat hierarchies and room to realise your own ideas
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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