Revenue Marketing Manager for DACH and Nordic/Benelux regions, generating leads and executing high-impact marketing strategies. Collaborating with sales teams and leveraging market insights to drive revenue growth.
Responsibilities
Become the local expert on healthcare customers and market dynamics
Monitor trends, analyze competition, and share actionable insights with sales and cross-functional teams
Support persona development and validate new solutions in the market
Collaborate with marketing and sales leadership to create and implement marketing plans that drive pipeline and revenue
Align regional strategies with global objectives and work closely with campaign, digital, PR, and analytics teams to maximize impact
Develop compelling, market-specific messaging and positioning to differentiate Wolters Kluwer Health solutions
Support PR and thought leadership programs to elevate brand awareness
Generate high-quality, CHAMP-qualified leads and manage the regional pipeline in CRM
Partner with sales to build relationships with key accounts, advocates, and decision-makers
Drive Account-Based Marketing (ABM) programs in collaboration with local sales teams and the global ABM marketing team
Support initiatives that strengthen customer relationships and maintain business continuity
Plan and execute virtual and in-person events and marketing campaigns
Track performance, analyze ROI, and optimize spend based on results
Requirements
Bachelor’s degree or equivalent required
10+ years of enterprise marketing experience, ideally in healthcare or tech
Strategic mindset with hands-on execution skills
Strong collaboration and communication abilities in a global, multicultural environment
Familiarity with Salesforce, ABM platforms, Power BI, AI tools (Copilot), ON24, and Seismic
Fluent English; German, Dutch, or Nordic languages are a plus
Regulatory Awareness – Knowledge of marketing regulations (e.g., GDPR) and industry standards
Willingness to travel 15–30% across your regions
Benefits
30 days' holiday
Flexible hybrid working possibilities and flexible working hours
Attractive salary and motivating bonuses
Company pension scheme with personal advice
Comprehensive further development: structured onboarding, learning on the job, international career options, external training measures (e.g. LinkedIn Learning and PluralSight access)
Contribution to sustainability with the sales fleet and promoting the JobRad
Fitness programmes, resilience training and personal counselling through external partners
Volunteer Day to promote voluntary work
Employee events and employee referral programme
Short decision-making paths, flat hierarchies and room to realise your own ideas
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