Coordinate Trade Marketing strategies to enhance execution at the point of sale. Manage inventories, promotional materials, and support the Sales Force in achieving plans.
About the role
- Senior Specialist executing Under Armour’s basketball marketing strategy across North America. Building relationships with athletes and elevating brand visibility in basketball communities.
Responsibilities
- Develop and execute regional basketball marketing initiatives that strengthen Under Armour’s credibility and visibility within key basketball markets across North America
- Build, manage, and grow relationships with basketball athletes, trainers, creators, programs, and community leaders
- Scout emerging basketball talent and cultural voices, maintaining a strong understanding of grassroots, NIL, and professional basketball landscapes
- Support contract negotiations, renewals, and athlete agreements in partnership with legal and leadership teams
- Manage basketball product seeding, athlete servicing, and day-to-day relationship needs to ensure best-in-class athlete experience
- Coordinate basketball-related photo shoots, content moments, and storytelling opportunities in collaboration with Brand and Social teams
- Develop internal presentations, recaps, and performance summaries tied to basketball initiatives and partnerships
- Partner closely with Product, Footwear, Apparel, and Innovation teams to ensure basketball insights influence future product development
- Work with Wear Testing to connect athletes with performance testing opportunities
- Collaborate with Brand Marketing, Sports Marketing, Finance, Legal, Operations, and Events teams to execute cohesive basketball programs
Requirements
- Deep knowledge of basketball culture across professional, collegiate, grassroots, and street-level environments
- Strong relationship-building skills with athletes, creators, and community stakeholders
- Experience supporting athlete partnerships, contracts, or sports marketing initiatives
- Ability to manage multiple projects and priorities in a fast-paced, brand-driven environment
- Willingness to travel and work non-traditional hours aligned with basketball schedules and events
- BA Required
- 3-5 years of relevant Sports Marketing experience
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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