Coordinate Trade Marketing strategies to enhance execution at the point of sale. Manage inventories, promotional materials, and support the Sales Force in achieving plans.
About the role
- Senior Director responsible for U.S. HCP marketing strategy for apitegromab at Scholar Rock. Leading launch-phase efforts and collaborating with various teams within the organization.
Responsibilities
- Lead the development of the U.S. HCP brand strategy for apitegromab, grounded in deep understanding of the SMA landscape, unmet need, and clinical data.
- Own U.S. HCP launch planning, including positioning, messaging, segmentation, targeting, and channel strategy.
- Translate strategy into high-quality, compliant HCP promotional tactics across personal and non-personal channels.
- Partner with Sales leadership to ensure strong integration between HCP marketing strategy and field execution.
- Oversee agency partners and vendors to deliver best-in-class creative and execution.
- Serve as a core member of the U.S. Marketing Team, collaborating closely with Medical Affairs, Market Access, Patient Services, Regulatory, Legal, and Compliance.
- Ensure HCP strategy is aligned with scientific narrative, access considerations, and patient support offerings.
- Provide strategic input into competitive readiness and scenario planning for current and future competitors as well as pipeline considerations.
- Leverage market research, customer insights, and performance data to inform strategy and optimize execution.
- Define key performance indicators and support development of dashboards to track launch performance and drive continuous improvement.
- Partner with ex-U.S. colleagues to share U.S. HCP strategy, learnings, and best practices.
Requirements
- Bachelor’s degree required; advanced degree preferred.
- 10+ years of experience in pharmaceutical or biotechnology marketing, with significant experience in U.S. HCP marketing.
- Demonstrated success leading launch-phase HCP marketing for specialty or rare disease products.
- Experience in neurology, neuromuscular disease, or rare disease strongly preferred.
- Proven ability to translate complex science into compelling, compliant HCP messaging.
- Strong strategic mindset with hands-on execution capability.
- Experience working in matrixed, cross-functional teams in a fast-paced environment.
- Excellent communication, influence, and stakeholder-management skills.
- Entrepreneurial mindset with comfort building capabilities in a first-launch environment.
- Willingness to travel as needed (anticipated up to ~30%).
Benefits
- Health insurance
- Retirement plans
- Competitive salary
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