Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Senior B2B Events Marketing Manager overseeing national events aimed at enterprise and strategic segments. Leading event marketing efforts for a telecommunications company.
Responsibilities
- Manage a set of National events targeting growth in Enterprise, Strategic and SMB segments
- Lead all aspects of the event marketing process including strategy and positioning
- Curate compelling session topics that align with business goals
- Own creative execution to produce event-ready assets
- Develop assets to drive attendance and demand generation
- Develop lead capture and conversion plan
- Select the right solutions/partners to showcase
- Communications with all stakeholders
- Debrief, recaps and reconcile all data inputs
- Research, identify and recommend new opportunities for event marketing partnerships
- Supervise and coordinate event budget
- Train and lead event marketing staff for each event
Requirements
- Bachelor’s Degree in Event Management, Marketing, Communications, Business or related field
- 4-7 years experience in creating and leading high-profile events to drive business and brand growth
- B2B event experience required
- 4-7 years Experience in developing and executing major events
- Strong background leading cross-functional teams and agency partners.
- Telecom & Tech experience (Preferred)
- Event coordination (Required)
Benefits
- medical, dental and vision insurance
- flexible spending account
- 401(k)
- employee stock grants
- employee stock purchase plan
- paid time off and up to 12 paid holidays
- paid parental and family leave
- family building benefits
- back-up care
- enhanced family support
- childcare subsidy
- tuition assistance
- college coaching
- short- and long-term disability
- voluntary AD&D coverage
- voluntary accident coverage
- voluntary life insurance
- voluntary disability insurance
- voluntary long-term care insurance
- mobile service & home internet discounts
- pet insurance
- access to commuter and transit programs
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