About the role

  • Marketing Manager driving visibility and engagement for Rich's beverage portfolio across UK and Europe. Collaborating closely to deliver impactful brand activity and commercial growth.

Responsibilities

  • Partner with Innovation and Commercial teams to identify emerging trends and translate insights into actionable product concepts.
  • Conduct market analysis, competitive benchmarking, and consumer research to inform product and brand strategies.
  • Act as the voice of the customer, ensuring product development aligns with consumer needs and commercial objectives.
  • Own product roadmaps and lifecycle from ideation through commercialisation.
  • Define product positioning, pricing strategies, and margin targets in collaboration with Finance and Sales.
  • Lead cross-functional teams (R&D, Supply Chain, Sales) to deliver timely, high-quality product launches.
  • Help shape and execute launch plans, including messaging, channel activation, and campaign rollout.
  • Develop clear, engaging decks, toolkits, and sales enablement materials for customer and internal use.
  • Ensure all creative assets stay true to brand guidelines and communicate brand personality and differentiation.
  • Contribute ideas that keep the brand fun, distinctive, and culturally relevant.
  • Assist in planning and delivering consumer and trade marketing campaigns, from concept through execution.
  • Support the creation of digital, social, POS, and field marketing materials to drive trial and visibility.
  • Track campaign activity, gathering insights for continuous improvement.
  • Assist organisation of key events including trade shows, customer meetings, field activations, and sampling activity.
  • Manage logistics, materials, and on-site execution to ensure high-quality brand representation.
  • Act as a brand ambassador at events, contributing to customer engagement and relationship building.

Requirements

  • Degree level education.
  • Minimum of 4 years’ marketing experience.
  • Able to work in fast paced, sometimes unstructured environments.
  • Highly organised with proven prioritisation and project management skills.
  • Confident communicator across written, verbal and visual formats.
  • Collaborative team player with experience coordinating with cross functional teams (e.g., Sales, Operations, Supply Chain).
  • Basic commercial awareness, comfortable understanding the link between marketing activity and sales performance.
  • Proficient in MS Office, especially PowerPoint for decks and sell ins.
  • Positive, energetic, hands on attitude that adds to team culture.
  • Full UK driving licence (for travel to events, customer sites, and field activity).

Benefits

  • Competitive compensation
  • Health & financial benefits
  • Paid time off
  • Parental leave
  • Family planning support
  • Flexible work policy
  • Associate resource groups
  • Volunteering & community impact opportunities
  • Holiday gatherings
  • In-house taste tests (we are a food company after all)!

Job title

Marketing Manager – Beverages

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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