Marketing Manager driving visibility and engagement for Rich's beverage portfolio across UK and Europe. Collaborating closely to deliver impactful brand activity and commercial growth.
Responsibilities
Partner with Innovation and Commercial teams to identify emerging trends and translate insights into actionable product concepts.
Conduct market analysis, competitive benchmarking, and consumer research to inform product and brand strategies.
Act as the voice of the customer, ensuring product development aligns with consumer needs and commercial objectives.
Own product roadmaps and lifecycle from ideation through commercialisation.
Define product positioning, pricing strategies, and margin targets in collaboration with Finance and Sales.
Lead cross-functional teams (R&D, Supply Chain, Sales) to deliver timely, high-quality product launches.
Help shape and execute launch plans, including messaging, channel activation, and campaign rollout.
Develop clear, engaging decks, toolkits, and sales enablement materials for customer and internal use.
Ensure all creative assets stay true to brand guidelines and communicate brand personality and differentiation.
Contribute ideas that keep the brand fun, distinctive, and culturally relevant.
Assist in planning and delivering consumer and trade marketing campaigns, from concept through execution.
Support the creation of digital, social, POS, and field marketing materials to drive trial and visibility.
Track campaign activity, gathering insights for continuous improvement.
Assist organisation of key events including trade shows, customer meetings, field activations, and sampling activity.
Manage logistics, materials, and on-site execution to ensure high-quality brand representation.
Act as a brand ambassador at events, contributing to customer engagement and relationship building.
Requirements
Degree level education.
Minimum of 4 years’ marketing experience.
Able to work in fast paced, sometimes unstructured environments.
Highly organised with proven prioritisation and project management skills.
Confident communicator across written, verbal and visual formats.
Collaborative team player with experience coordinating with cross functional teams (e.g., Sales, Operations, Supply Chain).
Basic commercial awareness, comfortable understanding the link between marketing activity and sales performance.
Proficient in MS Office, especially PowerPoint for decks and sell ins.
Positive, energetic, hands on attitude that adds to team culture.
Full UK driving licence (for travel to events, customer sites, and field activity).
Benefits
Competitive compensation
Health & financial benefits
Paid time off
Parental leave
Family planning support
Flexible work policy
Associate resource groups
Volunteering & community impact opportunities
Holiday gatherings
In-house taste tests (we are a food company after all)!
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