Senior Specialist executing Under Armour’s basketball marketing strategy across North America. Building relationships with athletes and elevating brand visibility in basketball communities.
About the role
- Coordinate Trade Marketing strategies to enhance execution at the point of sale. Manage inventories, promotional materials, and support the Sales Force in achieving plans.
Responsibilities
- Ensure the correct execution of Trade Marketing strategies at the point of sale.
- Conduct gap analysis.
- Efficient coordination of promotional materials.
- Organized management of inventory and storage facilities.
- Support the Sales Force in the timely fulfillment of defined plans.
- Identify opportunities and gaps in POP materials and services to strengthen execution at the POS.
- Coordinate the delivery and proper implementation of POP materials and Trade Marketing resources.
- Conduct client visits to verify planograms, campaigns, and promotions.
- Manage storage areas/stockrooms, ensuring organization, inventory control, and timely delivery of materials.
- Source and manage local suppliers of materials, inputs, and services for the Sales Force.
- Report on key activities, competitive findings, market prices, and new product launches as required.
Requirements
- Technical degree in Marketing or a related field.
- 2 years of experience in sales, merchandising, or trade marketing for retail companies.
- Proficient in the use of computer equipment and systems.
- Knowledge of POP materials, metric measurement systems, advanced Microsoft Excel, and other standard office applications.
- Valid driver's license and access to a vehicle for travel.
- Spanish and English required.
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