Hybrid Senior Professional, Channel Marketing Planning – Americas

Posted last month

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About the role

  • Channel Marketing role shaping and guiding the Americas commercial marketplace strategy with Under Armour. Requires deep collaboration across marketing teams to deliver impactful activations.

Responsibilities

  • Serve as a liaison between global and regional category marketing teams, streamlining communication and ensuring all partners are aligned and engaged throughout the planning process
  • Support the Americas Channel Marketing Planning Team in aligning and communicating brand strategy, seasonal priorities, and marketplace investment focus areas.
  • Own and maintain the Americas Channel Marketing Programming Calendar as the source of truth for channel marketing activations, product launches, and brand moments.
  • Lead end-to-end Americas channel activation plans for key brand stories, from initial strategic brief through full execution.
  • Support the development and execution of cross-channel marketplace plans, collaborating with functional partners including category marketing, product seeding, merchandising, brand communications, sports marketing, organic social, and visual merchandising through key go-to-market milestones.

Requirements

  • Bachelor's degree with typically 3-5 years of relevant experience, OR Master's degree with typically 2 years of relevant experience, OR Typically 7 years of relevant work experience without degree.
  • Strong analytical & organizational skills
  • Obsession for details in activation planning
  • Strong interpersonal skills- ability to build partnerships and identify areas for further clarity
  • Excellent verbal, written and presentation skills; ability to communicate down, across and up within the organization
  • Skilled with MS Office programs (MS Word, Excel, PowerPoint, Outlook, etc.)

Benefits

  • Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
  • Under Armour Merchandise Discounts
  • Competitive 401(k) plan matching
  • Maternity and Parental Leave for eligible and FMLA-eligible teammates
  • Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Job title

Senior Professional, Channel Marketing Planning – Americas

Job type

Experience level

Senior

Salary

$83,333 - $104,167 per year

Degree requirement

Bachelor's Degree

Location requirements

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