Associate Director for U.S. Marketing within the Respiratory team focusing on improving patient adherence. Position involves strategic roles, data analysis, and collaboration with teams in the United States.
About the role
- Channel Marketing role shaping and guiding the Americas commercial marketplace strategy with Under Armour. Requires deep collaboration across marketing teams to deliver impactful activations.
Responsibilities
- Serve as a liaison between global and regional category marketing teams, streamlining communication and ensuring all partners are aligned and engaged throughout the planning process
- Support the Americas Channel Marketing Planning Team in aligning and communicating brand strategy, seasonal priorities, and marketplace investment focus areas.
- Own and maintain the Americas Channel Marketing Programming Calendar as the source of truth for channel marketing activations, product launches, and brand moments.
- Lead end-to-end Americas channel activation plans for key brand stories, from initial strategic brief through full execution.
- Support the development and execution of cross-channel marketplace plans, collaborating with functional partners including category marketing, product seeding, merchandising, brand communications, sports marketing, organic social, and visual merchandising through key go-to-market milestones.
Requirements
- Bachelor's degree with typically 3-5 years of relevant experience, OR Master's degree with typically 2 years of relevant experience, OR Typically 7 years of relevant work experience without degree.
- Strong analytical & organizational skills
- Obsession for details in activation planning
- Strong interpersonal skills- ability to build partnerships and identify areas for further clarity
- Excellent verbal, written and presentation skills; ability to communicate down, across and up within the organization
- Skilled with MS Office programs (MS Word, Excel, PowerPoint, Outlook, etc.)
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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