Creative Director responsible for video and motion content at Runlayer, an AI platform. Leading design and production of launch videos and product explainers with a hands - on approach.
About the role
- Creative Director leading brand voice and narrative development for Under Armour. Driving strategic messaging and mentoring creative talent while ensuring brand consistency across all channels.
Responsibilities
- Develop and own the brand voice and tone guidelines, ensuring consistency across all channels and departments.
- Lead copy strategy and execution for major brand campaigns, product launches, and corporate communications.
- Collaborate with design and strategy teams to craft compelling narratives that align with business objectives.
- Serve as a strategic partner to executive leadership, translating vision into messaging that inspires internal and external audiences.
- Mentor and guide copywriters and content creators across the organization.
- Audit and elevate existing content to align with brand standards and strategic goals.
- Stay ahead of cultural, linguistic, and consumer trends to keep messaging fresh and relevant.
- Monitor emerging consumer trends across media platforms and ensure consistent execution of the brand voice, tailored to the unique characteristics and audience expectations of each channel.
- Champion a forward-thinking creative approach by embracing emerging technologies, including AI-driven tools and workflows, to enhance copy development, streamline processes and drive innovation across brand storytelling.
Requirements
- 10+ years of experience in creative leadership roles, with a strong focus on copywriting and brand strategy.
- Proven track record of developing and implementing brand voice across large organizations.
- Exceptional writing, editing, and storytelling skills.
- Strong strategic thinking and ability to translate business goals into creative messaging.
- Experience collaborating with senior leadership and cross-functional teams.
- Deep understanding of modern media platforms including social, digital, and experiential.
- Ability to lead, inspire, and mentor creative talent.
- Proficiency in multiple languages is a plus but not required.
Benefits
- Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
- Under Armour Merchandise Discounts
- Competitive 401(k) plan matching
- Maternity and Parental Leave for eligible and FMLA-eligible teammates
- Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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