Creative Director leading brand voice and narrative development for Under Armour. Driving strategic messaging and mentoring creative talent while ensuring brand consistency across all channels.
Responsibilities
Develop and own the brand voice and tone guidelines, ensuring consistency across all channels and departments.
Lead copy strategy and execution for major brand campaigns, product launches, and corporate communications.
Collaborate with design and strategy teams to craft compelling narratives that align with business objectives.
Serve as a strategic partner to executive leadership, translating vision into messaging that inspires internal and external audiences.
Mentor and guide copywriters and content creators across the organization.
Audit and elevate existing content to align with brand standards and strategic goals.
Stay ahead of cultural, linguistic, and consumer trends to keep messaging fresh and relevant.
Monitor emerging consumer trends across media platforms and ensure consistent execution of the brand voice, tailored to the unique characteristics and audience expectations of each channel.
Champion a forward-thinking creative approach by embracing emerging technologies, including AI-driven tools and workflows, to enhance copy development, streamline processes and drive innovation across brand storytelling.
Requirements
10+ years of experience in creative leadership roles, with a strong focus on copywriting and brand strategy.
Proven track record of developing and implementing brand voice across large organizations.
Exceptional writing, editing, and storytelling skills.
Strong strategic thinking and ability to translate business goals into creative messaging.
Experience collaborating with senior leadership and cross-functional teams.
Deep understanding of modern media platforms including social, digital, and experiential.
Ability to lead, inspire, and mentor creative talent.
Proficiency in multiple languages is a plus but not required.
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
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