Hybrid Creative Director

Posted 5 days ago

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About the role

  • Creative Director building and leading a creative communications team for B2B software marketing. Driving video-first content and distinctive campaigns globally, focusing on AI integration and engagement.

Responsibilities

  • Build a scalable creative engine
  • Build and lead a creative communications team that can concept, produce, and ship at speed using traditional approaches and new AI tools & methods.
  • Create repeatable systems for ideation, production, editing, distribution, and iteration
  • Establish a sustainable creative rhythm (without relying on hero efforts)
  • Set the creative standard across content, campaigns, and brand moments
  • Scale high-velocity video content
  • Own a social-first strategy designed to grow organic channels globally
  • Develop scalable video series that balance entertainment, insight, and product
  • Drive a high volume of platform-native content across TikTok, Reels, Shorts, LinkedIn and YouTube
  • Build a “content machine” that turns one insight into dozens of executions and then scales using data.
  • Create high-impact creative advertising that shifts perception
  • Lead big, bold campaign thinking that complements always-on content
  • Develop creative platforms, brand narratives, and distinctive campaign ideas
  • Ensure paid work is memorable, differentiated, and commercially effective
  • Partner with media teams to make ideas perform
  • Work closely with our media and performance marketing team to shape briefs, formats, testing plans and rollouts
  • Build creative systems that scale in paid: modular assets, templates, cutdowns, variations, rapid iteration
  • Use performance signals to refine the creative without watering down the idea
  • Drive creative effectiveness across paid social, Radio, YouTube, search-supported video, OOH and emerging channels
  • Leverage media partners to help bring ideas to life
  • Lead creative across brand moments & experiences
  • Manage design and content teams supporting campaigns, product storytelling and growth initiatives
  • Oversee creative for webinars, events, stunts and partnerships from concept through delivery
  • Turn product releases and customer pain points into creative stories people actually care about

Requirements

  • Proven ability to build scalable creative systems
  • You’ve built and led creative teams in-house and/or in a high-output creative environment
  • You know how to scale ideas into repeatable formats and campaigns
  • You have great instincts for matching production investment to impact. You can create work that performs on minimal budget, and know when a bigger production is worth it
  • Video-first, always
  • You think in hooks, pacing, story, cutdowns and series formats
  • You understand what works natively across TikTok/Reels/Shorts/LinkedIn
  • You can make product compelling on camera without being cringe or cliche
  • Big campaign thinking & high velocity execution
  • You can lead high-impact advertising while also scaling always-on content
  • You’re comfortable moving between “big idea” and “ship it today”
  • You’re obsessed with creative that actually breaks through
  • Collaborative operator with high taste
  • You’re confident leading teams and setting standards
  • You’re clear in feedback, fast in decision-making, and strong in craft
  • You know how to work cross-functionally without slowing things down
  • You can build a creative culture that’s ambitious, accountable and fun
  • You want to do new and cutting edge work
  • You’re not interested in recycling safe B2B playbooks and operate from first principles
  • You want to make work that people share, talk about, and remember
  • You push for originality, boldness and edge (with taste)

Benefits

  • Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
  • Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
  • Take paid parental leave to support you and your family
  • Stay protected with Group Salary Continuance Insurance
  • Access support through our Employee Assistance Program
  • Enjoy additional leave days — including  study assistance, celebration days and volunteering
  • Join our global working groups focused on collaboration, belonging and connection
  • Get creative at our annual Hackathons
  • Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!

Job title

Creative Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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