Hybrid Creative Director

at Deputy

• Job title: Creative Director
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sydney, Australia

About the role

• Creative Director building and leading a creative communications team for B2B software marketing. Driving video-first content and distinctive campaigns globally, focusing on AI integration and engagement.

Responsibilities

• Build a scalable creative engine
• Build and lead a creative communications team that can concept, produce, and ship at speed using traditional approaches and new AI tools & methods.
• Create repeatable systems for ideation, production, editing, distribution, and iteration
• Establish a sustainable creative rhythm (without relying on hero efforts)
• Set the creative standard across content, campaigns, and brand moments
• Scale high-velocity video content
• Own a social-first strategy designed to grow organic channels globally
• Develop scalable video series that balance entertainment, insight, and product
• Drive a high volume of platform-native content across TikTok, Reels, Shorts, LinkedIn and YouTube
• Build a “content machine” that turns one insight into dozens of executions and then scales using data.
• Create high-impact creative advertising that shifts perception
• Lead big, bold campaign thinking that complements always-on content
• Develop creative platforms, brand narratives, and distinctive campaign ideas
• Ensure paid work is memorable, differentiated, and commercially effective
• Partner with media teams to make ideas perform
• Work closely with our media and performance marketing team to shape briefs, formats, testing plans and rollouts
• Build creative systems that scale in paid: modular assets, templates, cutdowns, variations, rapid iteration
• Use performance signals to refine the creative without watering down the idea
• Drive creative effectiveness across paid social, Radio, YouTube, search-supported video, OOH and emerging channels
• Leverage media partners to help bring ideas to life
• Lead creative across brand moments & experiences
• Manage design and content teams supporting campaigns, product storytelling and growth initiatives
• Oversee creative for webinars, events, stunts and partnerships from concept through delivery
• Turn product releases and customer pain points into creative stories people actually care about

Requirements

• Proven ability to build scalable creative systems
• You’ve built and led creative teams in-house and/or in a high-output creative environment
• You know how to scale ideas into repeatable formats and campaigns
• You have great instincts for matching production investment to impact. You can create work that performs on minimal budget, and know when a bigger production is worth it
• Video-first, always
• You think in hooks, pacing, story, cutdowns and series formats
• You understand what works natively across TikTok/Reels/Shorts/LinkedIn
• You can make product compelling on camera without being cringe or cliche
• Big campaign thinking & high velocity execution
• You can lead high-impact advertising while also scaling always-on content
• You’re comfortable moving between “big idea” and “ship it today”
• You’re obsessed with creative that actually breaks through
• Collaborative operator with high taste
• You’re confident leading teams and setting standards
• You’re clear in feedback, fast in decision-making, and strong in craft
• You know how to work cross-functionally without slowing things down
• You can build a creative culture that’s ambitious, accountable and fun
• You want to do new and cutting edge work
• You’re not interested in recycling safe B2B playbooks and operate from first principles
• You want to make work that people share, talk about, and remember
• You push for originality, boldness and edge (with taste)

Benefits

• Enjoy a flexible remote-first work policy (with a work-from-home stipend to set you up for success!)
• Own A piece of Deputy via our Employee Share Ownership Plan (ESOP)
• Take paid parental leave to support you and your family
• Stay protected with Group Salary Continuance Insurance
• Access support through our Employee Assistance Program
• Enjoy additional leave days — including  study assistance, celebration days and volunteering
• Join our global working groups focused on collaboration, belonging and connection
• Get creative at our annual Hackathons
• Take advantage of our novated leasing for electric vehicles, internet reimbursement and more!