Hybrid Direct Response Creative Manager – m/w/d

at bedrop 🐝

• Job title: Direct Response Creative Manager – m/w/d
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Mannheim, Germany

About the role

• Creative Strategist responsible for performance creative strategies in conversion campaigns for a growing cosmetics e-commerce company. Collaborating with marketing and product teams to develop effective creatives.

Responsibilities

• As a Creative Strategist, you are responsible for the creative performance strategy for our conversion campaigns
• You translate audience insights, product strengths and performance data into clear angles, stories and formats
• You lead our creative setup professionally, set standards and ensure creatives and funnel work together so CVR, ROAS and revenue increase
• You work closely with Paid Marketing, E‑Commerce, Product and Content Production and take ownership of the creative output in the performance context
• You develop creative strategies and angle concepts for conversion campaigns, focusing on Paid Social and other performance channels
• You build a structured creative testing system, including prioritization, a testing matrix, iteration logic and documentation of learnings
• You write and own creative briefings that accelerate production and raise quality (hook, story, proof, objection handling, format, variants, CTA)
• You analyze creative performance and derive clear next steps, from scroll stop through CTR to CVR and ROAS, without getting lost in vanity metrics
• You manage creative reviews and feedback loops with designers, editors, creators and the performance team
• You ensure brand and tone remain consistent without hindering performance
• You optimize the end‑to‑end creative funnel: from hook to checkout, including landing page selection, message match and testing creative and landing page combinations
• You monitor market and platform patterns, creator trends and competitors and translate them into new concepts that fit our target audience

Requirements

• Several years of experience in performance creative strategy, direct response, paid social creative, creative direction in a performance context or comparable (in‑house or agency)
• A strong understanding of conversion creatives and their structure (hook, story, proof, trust, objection handling, CTA, variants)
• Confidence working with performance teams and KPI logic – you don’t have to do media buying, but you understand the mechanics
• Experience in leadership, mentoring or establishing standards and processes in creative teams
• Very good German for copy and communication; English is a plus
• Structured working style, prioritization, ownership, high quality standards

Benefits

• You will have real influence on growth because creative is a central performance lever for us
• You work closely with Marketing and E‑Commerce – fast, test‑oriented and with short decision paths
• A long‑term perspective in a fast‑growing functional‑beauty, health/food scale‑up
• Company pension plan
• Fair compensation
• A challenging, varied and interesting role
• Scale‑up atmosphere: you’ll work with a dynamic and highly motivated team
• Opportunities to participate in cross‑functional company development
• Employee events
• Networking at various events and meetings, including Judith Williams