Senior Art Director at Convert creating visual concepts that align with consumer journey and client business strategies. Collaborating with writers and designers to deliver high - quality creative solutions.
About the role
- Creative Director leading visual strategies and campaigns for CIAL Dun & Bradstreet's marketing. Focus on brand evolution, acquisition campaigns, and digital performance-driven experiences.
Responsibilities
- Lead the process of receiving, understanding, and organizing briefs, translating business objectives into effective, scalable, and consistent visual solutions
- Create and evolve visual identities, key visuals, and graphic systems for digital campaigns, product launches, and go-to-market initiatives
- Expand creative concepts into multiple digital formats, such as banners, social posts, stories, short videos, paid media assets, email marketing, landing pages, hotsites, and corporate materials
- Work strategically on acquisition and media campaigns, creating segmented, testable, and performance-oriented assets (CRO)
- Apply advanced UX/UI and CRO concepts to landing pages, hotsites, and digital journeys, actively participating in A/B tests and ongoing optimizations
- Work with our CMS to maintain, evolve, and publish website pages, in partnership with marketing and technology
- Support the team in video creation, aesthetic direction, and editing (basic motion, short campaign/social/product videos)
- Proven use of generative AI tools (image, video, text, or creative automation) to accelerate processes, explore concepts, and increase creative efficiency
- Ensure visual consistency, aesthetic evolution, and brand governance, maintaining standards, assets, guidelines, and best practices
- Analyze data from marketing, media, and user behavior platforms to propose creative solutions based on real insights
- Act as a technical and creative reference, supporting other designers and stakeholders in decision-making.
Requirements
- Minimum 8 years of experience as a designer (preferably B2B)
- Advanced English
- Advanced proficiency in: Adobe Creative Suite (Photoshop, Illustrator, InDesign, basic After Effects)
- Knowledge of Webflow (CMS) for creating and maintaining pages
- Experience with platforms and tools such as: LinkedIn, Meta, Google Ads & Analytics, YouTube, Hotjar, RD Station, Salesforce, Asana, Airtable, Miro
- Experience with landing pages, CRO, and A/B testing
- Knowledge of WordPress is a plus
- Hands-on familiarity with AI tools applied to design and marketing
- Degree in Design, Industrial Design, Advertising, or related fields
- Online portfolio required, demonstrating relevant projects and real impact.
Benefits
- Flexibility in work location (Hybrid model)
- Opportunities for professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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