Director of Global Media Planning at UMG coordinating international campaigns and leading media strategies across multiple platforms. Requires 5+ years in media planning with a focus on advertising and music.
Responsibilities
Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices.
Develop and delegate execution of global full-funnel campaigns across social, video and programmatic platforms
Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns.
Build and manage first-party and custom audiences for activation across DSPs
Manage global media budgets, tracking spend, pacing, and optimization opportunities
Research trends, innovations, and changes that impact media planning and buying
Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
Understand pixel implementation on websites for data collection and conversion tracking
Requirements
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments
Confidence in written and verbal communication skills in client-facing environment
Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings
Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire
Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media
Passionate music fan.
Benefits
Comprehensive medical, dental, vision, and FSA options
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
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