Lead cross - functional submission teams in the delivery of major marketing submissions for innovative medicines. Collaborate with regulatory and project management teams to ensure operational success and quality.
About the role
- Director of Global Media Planning at UMG coordinating international campaigns and leading media strategies across multiple platforms. Requires 5+ years in media planning with a focus on advertising and music.
Responsibilities
- Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices.
- Develop and delegate execution of global full-funnel campaigns across social, video and programmatic platforms
- Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns.
- Build and manage first-party and custom audiences for activation across DSPs
- Manage global media budgets, tracking spend, pacing, and optimization opportunities
- Research trends, innovations, and changes that impact media planning and buying
- Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation.
- Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
- Understand pixel implementation on websites for data collection and conversion tracking
Requirements
- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
- 5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments
- Confidence in written and verbal communication skills in client-facing environment
- Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
- Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
- Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings
- Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire
- Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media
- Passionate music fan.
Benefits
- Comprehensive medical, dental, vision, and FSA options
- 100% coverage for out-patient mental health services
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- A lifetime fertility support allowance of $30,000 to plan participants
- Student Loan Repayment Assistance and Tuition Reimbursement
- 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
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