Digital Marketing Specialist driving digital marketing with AI and engaging content for Bruks Siwertell Group. Supporting communication strategies to enhance global visibility and engagement.
About the role
- Director of Digital Marketing at Uline responsible for leading Paid Search strategies and managing a multimillion-dollar budget. Overseeing a high-performing team across primary product categories.
Responsibilities
- Shape end-to-end Paid Search strategy across Google, Bing and new digital platforms.
- Manage and optimize a significant media budget with an agile, test-and-learn mindset.
- Identify opportunities for growth through audience segmentation, automation and new channel exploration.
- Champion Paid Search as a key revenue driver across a wide-ranging product portfolio, including, packing materials, office supplies, warehouse supplies and more.
- Inspire, develop and mentor a team of search marketers to deliver strong results.
Requirements
- Bachelor’s degree in marketing, advertising, business or a related field.
- MBA preferred.
- 10+ years of digital marketing experience with a strong focus on Paid Search.
- Experience managing large-scale budgets and delivering ROI at scale.
- Strong strategic leadership and team-building skills, with a collaborative, hands-on approach.
- Fluent in data, attribution and search tech platforms such as Skai, Google Analytics, Google Ads, etc.
Benefits
- Complete health insurance coverage and 401(k) with 6% employer match that starts day one !
- Multiple bonus programs.
- Paid holidays and generous paid time off.
- Tuition Assistance Program that covers professional continuing education.
- On-site café and first-class fitness center with complimentary personal trainers.
- Over four miles of beautifully maintained walking trails.
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