Digital Marketing Manager at Archetype, responsible for managing digital marketing campaigns and client relationships. Working on paid social strategies across platforms like LinkedIn and Meta.
Responsibilities
Manage campaigns and projects with a high degree of independence.
Proven experience working across digital campaigns and play a key role in bridging planning to execution, ensuring work is delivered confidently and consistently with minimal oversight.
Lead day-to-day delivery across digital campaigns, ensuring work is executed efficiently, meets performance objectives, and aligns with client expectations.
Manage and optimize paid social campaigns across platforms such as LinkedIn and Meta, while guiding campaign direction and driving continuous performance improvements.
Serve as a key point of contact for clients on digital workstreams, providing updates, recommendations, and performance insights with confidence.
Oversee campaign timelines, deliverables, and scope, ensuring projects are delivered on time and within expectations.
Analyze performance data, identify trends, and provide clear, actionable recommendations to improve campaign effectiveness.
Collaborate with cross-functional teams across PR, content, and strategy to ensure digital activity aligns with broader integrated campaign objectives.
Support new business efforts by contributing to proposals, pitch materials, and identifying opportunities within existing accounts.
Guide junior team members, improving delivery quality and ensuring consistency across accounts.
Help strengthen operational stability by improving continuity in digital delivery and reducing reliance on ad hoc resources.
Requirements
3–5 years of experience in digital marketing or performance marketing, ideally within an agency environment.
Strong hands-on experience in paid social platforms, particularly LinkedIn and Meta, with the ability to manage and optimise campaigns independently.
Confidence in working with clients, presenting performance results, and providing recommendations in a client-facing role.
Strong analytical skills and the ability to translate data into clear, actionable insights.
Experience managing multiple campaigns or accounts simultaneously, with strong organisational and project management skills.
Experience working with B2B, technology, or corporate clients is preferred.
Familiarity with analytics tools (e.g. Google Analytics, Google Tag Manager), tracking, or marketing automation platforms are advantageous.
Proactive, dependable, and able to operate independently while collaborating effectively with broader teams.
Familiar with Slack and Google Workplace Suite.
Use of AI tools to optimize and fast track work (e.g. ChatGPT, Claude or Perplexity).
Benefits
Robust well-being plan that includes health insurance coverage and a health & wellness program.
Duvet days for those moments when you need a spontaneous break to rest and rejuvenate.
Flexibility to work from home and participate in Archetype's work-from-anywhere program.
Access to ongoing learning and development opportunities to enhance your skills and grow your career.
Access to coaching and development programs to support your professional growth and success.
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