Senior Performance Marketing Manager responsible for analyzing, optimizing data - driven campaigns. Collaborate with teams to enhance customer relationships through innovative marketing strategies.
About the role
- Paid Media Lead managing flagship paid media accounts to optimise full-funnel campaigns at Two Circles. Leading integration of data-driven approaches to connect sports organisations with fans.
Responsibilities
- Lead the planning and activation of paid media campaigns across multiple biddable channels, with a focus on delivering performance and commercial impact.
- Champion Paid Social excellence, driving best-practice approaches, testing frameworks, and innovation across platforms.
- Collaborate with other senior leads across the Growth Marketing team to integrate media with data, creative, and strategy disciplines.
- Support team growth by mentoring junior members, sharing knowledge, and helping shape scalable ways of working.
- Drive operational improvement, building and maintaining processes that ensure campaign consistency, accuracy, and efficiency.
- Contribute to cross-channel planning & buying, ensuring paid media strategies align with broader marketing activity including ATL campaigns (TV, OOH, audio).
- Manage client relationships confidently, presenting strategies, insights, and recommendations that demonstrate strategic value.
- Stay ahead of industry trends and platform developments to keep our team and clients at the forefront of paid media innovation.
Requirements
- Essential skills:
- 6+ years’ experience in paid media, with deep hands-on expertise in Paid Social (Meta, TikTok, X, LinkedIn, YouTube).
- Broader understanding of the digital media ecosystem, including Search, Display, and Programmatic.
- Awareness of the wider media landscape, and how digital activation integrates with ATL channels such as TV, OOH, and audio.
- Process-oriented mindset - skilled at building and improving workflows, documentation, and quality assurance routines.
- Strong leadership and mentoring skills, with experience helping others develop.
- Excellent analytical skills and familiarity with data-driven measurement, optimisation, and reporting.
- Clear communicator, able to turn data and performance insights into compelling narratives for clients and internal teams.
- Comfortable working across multiple accounts, stakeholders, and priorities in a fast-paced environment.
- Desirable skills:
- Experience leading multi-channel campaigns, combining online and offline.
- Experience leading multi-market campaigns or coordinating activity across regions.
- Familiarity with first-party data strategies, audience segmentation, and measurement frameworks.
- Experience in or close collaboration with creative or content teams to enhance media storytelling.
- Passion for sport and understanding of the fan and rights-holder ecosystem.
Benefits
- We offer a benefits package to suit you and your lifestyle! Out of a core monthly budget, you can choose your own comprehensive benefit package.
- Renowned Team Days often throughout the year
- Summer Away Days
- 23 standard days of holiday (+1 Birthday, +1 Well-being Day, +1 'Big Life Event', and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
- Discretionary Bonus based on company performance
- Performance Reviews every 6 months with discretionary salary increases
- Private healthcare (Vitality) and/or Health Care Plan (Medicash)
- Mobile phone contribution
- Sport Challenge contribution
- Gym membership contribution
- 2 x annual kit drops
Job title
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