Paid Media Lead managing flagship paid media accounts to optimise full-funnel campaigns at Two Circles. Leading integration of data-driven approaches to connect sports organisations with fans.
Responsibilities
Lead the planning and activation of paid media campaigns across multiple biddable channels, with a focus on delivering performance and commercial impact.
Champion Paid Social excellence, driving best-practice approaches, testing frameworks, and innovation across platforms.
Collaborate with other senior leads across the Growth Marketing team to integrate media with data, creative, and strategy disciplines.
Support team growth by mentoring junior members, sharing knowledge, and helping shape scalable ways of working.
Drive operational improvement, building and maintaining processes that ensure campaign consistency, accuracy, and efficiency.
Contribute to cross-channel planning & buying, ensuring paid media strategies align with broader marketing activity including ATL campaigns (TV, OOH, audio).
Manage client relationships confidently, presenting strategies, insights, and recommendations that demonstrate strategic value.
Stay ahead of industry trends and platform developments to keep our team and clients at the forefront of paid media innovation.
Requirements
Essential skills:
6+ years’ experience in paid media, with deep hands-on expertise in Paid Social (Meta, TikTok, X, LinkedIn, YouTube).
Broader understanding of the digital media ecosystem, including Search, Display, and Programmatic.
Awareness of the wider media landscape, and how digital activation integrates with ATL channels such as TV, OOH, and audio.
Process-oriented mindset - skilled at building and improving workflows, documentation, and quality assurance routines.
Strong leadership and mentoring skills, with experience helping others develop.
Excellent analytical skills and familiarity with data-driven measurement, optimisation, and reporting.
Clear communicator, able to turn data and performance insights into compelling narratives for clients and internal teams.
Comfortable working across multiple accounts, stakeholders, and priorities in a fast-paced environment.
Desirable skills:
Experience leading multi-channel campaigns, combining online and offline.
Experience leading multi-market campaigns or coordinating activity across regions.
Familiarity with first-party data strategies, audience segmentation, and measurement frameworks.
Experience in or close collaboration with creative or content teams to enhance media storytelling.
Passion for sport and understanding of the fan and rights-holder ecosystem.
Benefits
We offer a benefits package to suit you and your lifestyle! Out of a core monthly budget, you can choose your own comprehensive benefit package.
Renowned Team Days often throughout the year
Summer Away Days
23 standard days of holiday (+1 Birthday, +1 Well-being Day, +1 'Big Life Event', and +1 Admin Day), closure of office over Christmas (plus Bank Holidays)
Discretionary Bonus based on company performance
Performance Reviews every 6 months with discretionary salary increases
Private healthcare (Vitality) and/or Health Care Plan (Medicash)
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