SEO Specialist supporting TRODO's global automotive parts marketplaces through analytical SEO and content creation for European markets.
Responsibilities
Conduct competitor analysis and keyword research across European markets
Identify and resolve SEO-related technical issues while developing and maintaining automated solutions for optimal site health and search visibility
Assist in developing, reviewing, and updating SEO content
Collaborate with content teams and outsourced resources
Audit existing on-site content entities and their structure: category names, descriptions; ensure HTML structure is SEO-friendly
Track, analyze, and report on organic traffic, rankings, and other KPIs using SEO tools and analytics
Requirements
Capability to research markets and competitors in European languages
Proven experience in SEO, with a focus on both technical and content-based optimization
Familiarity with industry-standard SEO tools (e.g., Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog)
Understanding of on-page, off-page, and technical SEO practices
Ability to audit SEO content and collaborate with content creation entities
Advanced-level English language skills are required for working with software and developing solutions tailored for international audiences and users
Knowledge of e-commerce SEO for product optimization and category management is an advantage
Knowledge of car maintenance and repair terminology is an advantage
Knowledge of English and/or German, Spanish, or French, or any other European language is required for working with software and developing solutions tailored for German, Spanish or French and other European language audiences and users
Experience with working with large sites (hundreds of thousands or millions of pages)
Benefits
Extended health insurance
Flexible benefits (extra holidays or paid GYM)
Growth & development opportunities
Employee Purchase Program
Mental health support program
Fruits (and ice cream during summer), and refreshments in the office
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