Director of Ad Monetisation leading Tripledot's global advertising strategy across top mobile games. Managing $100M+ in annual ad revenue with a focus on player experience.
About the role
- Director of Ad Monetisation leading Tripledot’s global advertising strategy across hit mobile games. Driving analytics, partnerships, and innovation for over $100M in annual ad revenue.
Responsibilities
- Lead and optimise ad monetisation strategy across all Tripledot titles, balancing revenue growth with player experience.
- Manage the ad monetisation portfolio exceeding $100M annually, delivering growth through data-driven yield optimisation and testing. Oversee ad operations to ensure revenue stability and reliability, with any fluctuations—whether drops or spikes—identified, investigated, and addressed swiftly, accurately, and with high priority.
- Own and innovate within the ad tech stack and mediation strategy, adopting new technologies, experimenting with formats, and developing custom tools with engineering.
- Analyse performance at scale, turning eCPM, fill rate, and ARPDAU insights into actionable improvements.
- Collaborate cross-functionally with Product, UA, BI, and Engineering to design and iterate on ad placements and segmentation.
- Build and mentor a world-class monetisation team focused on analytics, ad ops, and partner management.
- Own relationships with ad partners and networks, ensuring Tripledot remains a leader in ad innovation and compliance.
Requirements
- 5+ years’ experience in ad monetisation, ad tech, or performance marketing within gaming or mobile apps.
- Proven success managing $100M+ in annual ad revenue.
- Expert knowledge of mediation, waterfalls, bidding, and partner optimisation.
- Strong analytical and quantitative skills — advanced in SQL, data tools, and statistical reasoning.
- Exceptional communication and negotiation skills, with the capacity to engage with senior executives and external partners effectively.
- Strategic thinker with a data-first mindset and hands-on execution ability.
- Experience working closely with BI, Product, and Engineering on scalable ad tech solutions.
- **Desirable:**
- Experience leading monetisation for a top-grossing mobile studio or large-scale app portfolio.
- Familiarity with predictive modelling or machine learning in ad optimisation.
Benefits
- 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year.
- Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice.
- 20 days fully remote working: Work from anywhere in the world, in addition to hybrid policy, 20 days of the year.
- Daily Free Lunch: In the office you get £12 every day to order from JustEat.
- Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit.
- Employee Assistance Program
- Family Forming Support
- Life Assurance & Group Income Cover
- Continuous Professional Development
- Private Medical Cover & Health Cash Plan
- Dental Cover
- Cycle to Work Scheme
- Pension Plan
Job title
Job type
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Degree requirement
No Education Requirement
Tech skills
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