Director of Ad Monetisation leading Tripledot’s global advertising strategy across hit mobile games. Driving analytics, partnerships, and innovation for over $100M in annual ad revenue.
About the role
- BU Embedded Insights Lead responsible for market intelligence and strategic advice for Clorox's Kingsford Business Unit. Connects consumer insights with business strategies driving growth and innovation.
Responsibilities
- Serves as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership.
- Ensures the business has a 360 degree view of the consumer and marketplace dynamics, and leverages it to maximize the outcome of business decisions.
- Sparks BU growth with best-in-class insights across core/base business and brands, innovation, category leadership, revenue growth management and other key business growth drivers.
- Manages, mines, synthesizes and grows BU’s Knowledge Base to ensure integrity and richness of insights.
- Continuously leverages existing and directs generation of new insights to inform business decisions.
- Develops Learning Plan as part of annual business planning cycle, maintains and updates Learning Plan at least on a quarterly basis.
- Directs execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors.
- Advises Studio Lead on research needs required to deliver Business Plan and secures resources.
- Supports Studio Lead in finalizing research Briefs for Dynamic Deployment engagement.
- Maximizes insights ROI by managing resources efficiently.
- Develops strong cross-functional relationships and fosters integration of knowledge across the Clorox organization.
- Connects the BU and central Insights teams, promoting two-way knowledge flow and best practices.
- Influences total Insights, marketing and enterprise-level capability development priorities.
Requirements
- 10+ years of market research experience
- Experience in CPG/FMCG categories strongly preferred
- Experience in Personal Care and/or Beauty categories is a plus
- Broad and deep research expertise across most facets of base/core brand, innovation, shopper, product and competitive intelligence
- Broad experience across the full range of market research methodologies (qual & quant), data and vendors
- Strong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions/outcomes
Benefits
- robust health plans
- market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
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Director of Ad Monetisation leading Tripledot's global advertising strategy across top mobile games. Managing $100M+ in annual ad revenue with a focus on player experience.
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