Director of Franchise responsible for scaling SKIMS international market strategies. Leading franchise partnerships across EMEA, APAC, and future expansion regions.
Responsibilities
Own the end-to-end international franchise strategy, including multi-year growth plans, regional roadmaps, and seasonal execution
Define global franchise architecture (core vs. regionalized assortments, pricing ladders, good / better / best)
Identify international whitespace opportunities across categories, markets, and channels
Ensure consistency of franchise DNA while enabling market-specific localization where required
Act as the international franchise “GM”, aligning HQ and regional stakeholders around shared objectives and executional clarity
Collaborate with Global and Regional Merchandising & Planning teams to align assortments, depth, and inventory strategies by market
Partner with Product Design, Development, and Sourcing to ensure franchisees scale effectively across regions
Own international franchise KPIs including sales, margin, sell-through, inventory productivity, and customer demand signals
Analyze performance by region, market, and channel to inform future investment and assortment decisions
Translate regional insights into actionable recommendations for Global Leadership and Executive teams
Partner with Global and Regional Brand Marketing, Creative, and PR teams to ensure cohesive franchise storytelling worldwide
Support international go-to-market strategies, seasonal launches, and major product drops
Ensure franchise execution remains culturally relevant while staying true to the SKIMS brand ethos
Partner with international franchisees and Store Design, and Retail Operations teams to support the strategic expansion of physical retail footprints across key markets
Ensure store concepts, layouts, and customer experiences reflect SKIMS brand standards while allowing for market-specific adaptation where appropriate
Support franchise partners through key milestones including site selection, build-out, launch readiness, and early trading performance
Serve as a senior strategic partner to executive leadership on international category and franchise growth
Influence without authority across global teams, time zones, and cultures
Support the development and scaling of international teams as the business expands
Requirements
10+ years of experience in franchise management, category leadership, product merchandising, or general management within fashion or consumer brands
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