Digital Marketing Account Manager at Caterpillar leading dealer onboarding and digital marketing initiatives. Driving campaign performance and managing relationships with dealers for project success.
About the role
- Digital Marketing Manager driving digital growth for AECO technology across Europe, the Middle East, and Africa. Leading high-stakes campaigns that connect physical and digital worlds.
Responsibilities
- Architect Multi-Channel Campaigns: Plan and execute high-impact paid media strategies across LinkedIn, Google Ads, Meta, and Capterra to drive revenue and brand awareness.
- Drive Regional Growth: Tailor global initiatives to resonate with diverse EMEA markets, ensuring a localized and premium user experience for our customers.
- Optimize for Impact: Partner with Business Intelligence and agency teams to analyze full-funnel data, maximizing ROAS and lead-generation efficiency.
- Collaborate Globally: Work alongside cross-functional experts in creative, web operations, and sales to launch seamless, integrated digital experiences.
Requirements
- Extensive experience managing paid advertising channels including Search, Social, PPC, and PPL programs.
- Proven ability to translate complex business goals into ROI-focused digital marketing initiatives.
- Technical proficiency with data and tracking tools such as GA4, Google Tag Manager, Salesforce, and Marketo.
- Strong project management skills with the ability to coordinate complex campaigns in a fast-paced environment.
- Practical knowledge of SEO strategies and organic growth optimization.
- Experience collaborating with Marketing Operations to build high-conversion landing page experiences.
- Industry experience within the Architecture, Engineering, or Construction sectors.
Benefits
- Make a difference: What we do matters.
- Build your career: We provide the tools, the support, and the opportunities for you to grow and thrive.
- Belong: We’re a diverse, global community where everyone is welcome and every voice is heard.
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