Senior Associate analyzing complex marketing technology challenges at PwC. Leading teams, mentoring junior staff, and delivering strategies in a collaborative environment.
About the role
- Digital Marketing Account Manager at Caterpillar leading dealer onboarding and digital marketing initiatives. Driving campaign performance and managing relationships with dealers for project success.
Responsibilities
- Primary Liaison: Serve as the main point of contact between Caterpillar and the dealer
- Dealer Onboarding: Lead and manage the dealer onboarding process
- Cadence Management: Facilitate structured bi-weekly meetings with dealers
- Use Case/Journey and Segment Alignment: Collaborate with dealers to align use cases/journeys
- Target Setting: Establish and track performance targets for the use cases
- Sales Funnel Oversight: Engage with the dealer to review their sales funnel
- Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns
- Data Analysis: Analyze campaign performance data to identify trends
- Reporting: Engage with OnPoint team to generate and present detailed reports on campaign performance
- Team Collaboration: Work closely with team members to ensure a cohesive marketing approach
- Milestone Tracking: Collect and track status of all project milestones
- Collect Dealer Feedback: Capture and incorporate feedback from the dealer
- Continuous Improvement: Document and share lessons learned
Requirements
- Customer Focus: Deep understanding of dealer/customer needs
- Digital Marketing: Advanced knowledge of digital marketing platforms, marketing automation, and data analytics
- Effective Communications: Strong verbal and written communication skills
- Relationship Management: Building and maintaining strong dealer relationships
- Strategic Thinking: Ability to see the big picture and align initiatives with organizational goals
- Marketing & Channel Strategy / Marketing & Campaign Planning: Experience in developing and executing marketing strategies
- Experience with Martech / Digital Marketing Platforms: Proficiency with Martech platforms (Salesforce, HubSpot, Marketo, etc.)
- Dealer-Facing Experience: Proven track record of working directly with dealers or channel partners
Benefits
- Medical, dental, and vision benefits*
- Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
- 401(k) savings plans*
- Health Savings Account (HSA)*
- Flexible Spending Accounts (FSAs)*
- Health Lifestyle Programs*
- Employee Assistance Program*
- Voluntary Benefits and Employee Discounts*
- Career Development*
- Incentive bonus*
- Disability benefits
- Life Insurance
- Parental leave
- Adoption benefits
- Tuition Reimbursement*
Job title
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