Marketing Analyst for Volkswagen Caminhões e Ônibus developing advertising strategies and managing brand communications through digital and traditional media.
About the role
- Director of Account-Based Marketing responsible for developing and executing ABM strategies at Trimble. Collaborating with sales and marketing teams to drive pipeline acceleration and revenue growth.
Responsibilities
- Own the end-to-end ABM strategy for strategic accounts, focusing on 1:1 personalized engagement and relationship building.
- Partner closely with Sales leadership and Account Executives to define account-specific objectives.
- Direct the development of highly personalized content, campaigns, and experiences tailored to the needs of specific accounts.
- Design and advise on the execution of multi-channel marketing programs.
- Establish clear metrics for scaled account engagement programs and lead continuous optimization efforts in partnership with the Campaigns team.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of progressive account based marketing or account management experience, with at least 7 years focused specifically on developing and executing ABM strategies.
- Demonstrated experience in leading a successful 1:1 ABM program targeting high-value, complex, enterprise accounts.
- Proven expertise in collaborating with enterprise sales teams and aligning marketing activities to sales cycles and revenue goals.
- Deep proficiency with ABM platforms, intent data tools, CRM, and marketing automation.
Benefits
- Medical
- Dental
- Vision
- Life
- Disability
- Time off plans
- Retirement plans
- Paid Parental Leave
- Employee Stock Purchase Plan
- Tax savings plans for health, dependent care, and commuter expenses
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