Senior CRM Analyst joining Tania Bulhões to enhance luxury brand relationships through data - driven strategies. Focus on consumer experiences and commercial results in a dynamic team environment.
AO
Hybrid Senior CRM Manager
Posted last week
About the role
- CRM Manager at a fast-growing used car marketplace. Developing and executing strategic customer engagement initiatives for B2C interactions.
Responsibilities
- Assist the Head of CRM in creating and executing a strategic vision for CRM across multiple touchpoints (e.g. email, push, SMS). Ensure alignment with various teams and stakeholders.
- Define and implement a data-informed CRM strategy, leveraging data and insights for segmentation, targeting, messaging, and campaign adaptation across different segments.
- Manage and execute lifecycle journeys and marketing campaigns that deliver excellent customer interactions across multiple touchpoints, focusing on the B2C side of the business
- Identify and implement high-impact CRM initiatives to encourage sellers further down in the selling funnel and ultimately driving sales
- Work closely with internal teams to develop impactful, targeted, personalised, and brand-consistent messaging and creative.
- Analyse data and reports to identify trends and opportunities to improve customer experience and product discoverability. Report regularly on progress and results to senior leadership
- Embrace and champion a test-and-learn approach to drive engagement and increase performance across all CRM comms
- Work closely with the B2B side of the business and identify opportunities
- Stay up-to-date on the latest CRM trends and technologies
Requirements
- Experience in customer marketing and CRM with a track record of successfully developing and executing highly impactful CRM programmes and initiatives, preferably in a scaling consumer tech or marketplace business with millions of customers.
- Strategic and analytical, with a focus on understanding customer behaviour and planning around data-driven insights and strategy development. Strong commercial acumen, brand appreciation and a good creative eye.
- High attention to detail and comfortable managing multiple priorities, with the ability to adapt priorities quickly in response to in-market changes
- Experience collaborating with product and engineering teams
- Analytical mindset with the ability to articulate the quantitative and qualitative impact of our efforts.
- Being very comfortable to roll up your sleeves and be hands-on in the role
- Deep understanding of CRM tools (ideally Braze) and how to execute multi-channel lifecycle journeys
- Strong verbal and written communication skills, capable of building trust and influence with peers and stakeholders, and effectively advocating CRM’s vision and strategy.
Benefits
- Flexible working arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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