Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Product Marketing Specialist responsible for marketing Transoft’s aviation software. Collaborating for effective go-to-market plans and driving product awareness within the airspace planning community.
Responsibilities
- Assist with developing the product marketing strategy, including a marketing plan and content
- Collaborate closely with market experts and product specialists to craft comprehensive go-to-market plans for product launches
- Understand the target market to create personas and develop content that is specific to their needs
- Collect base material from internal stakeholders to shape product positioning and core messaging
- Utilize data, customer insights, and input from industry experts to guide decision-making and align marketing strategies with overall product strategy
- Develop impactful marketing initiatives to enhance product awareness and drive product adoption
- Contribute to the development of product assets that support the customer’s journey
- Provide sales enablement assets and support to the Sales team
- Monitor and report metrics and effectiveness on product marketing activities
- Conduct market research and gather industry trends and insights to support content creation and marketing efforts
Requirements
- Bachelor's or Diploma in Marketing, Business, or equivalent
- 3+ years of product marketing experience within a B2B environment; bonus if it’s in software, aviation or technical product marketing
- Proven experience developing go-to-market plans and executing product launches
- Experience with project management, productivity, or task management solutions such as Asana
- Experience working with marketing automation and analysis software
- Ability to juggle multiple projects with the ability to prioritize and work well in an international and matrix environment
- Fluent in English; other languages would be an asset
Benefits
- Flexible working environment that embraces both in-person and remote work
- Employee programs and benefits focused on healthcare, retirement savings, rewards and recognition
- Professional growth and development opportunities
- Community initiatives and donations
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
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