PPC Executive tasked with managing paid search campaigns for Trainline's UK and International markets. Collaborate across various paid channels to enhance performance and optimize journeys.
Responsibilities
Monitor and analyse PPC campaigns, delivering rich insight to stakeholders and drive optimisation decisions
You'll be responsible for reporting on a daily, weekly, and monthly basis
Develop, launch, and scale campaigns to optimise performance
Put forward innovative test ideas to drive performance improvements, including new partners, technologies, or solutions
You'll have the ability to deliver on key responsibilities with a high degree of autonomy
Requirements
1-2 years' experience with paid search/PPC campaigns
Excellent attention to detail and the ability to manage multiple tasks simultaneously
Fluent in English with strong communication skills
Experience running and optimising Google Ads and Bing Ads accounts
Proficient in data analysis and reporting
Broad understanding of digital marketing tactics, specifically the Google auction
Experience working within Spreadsheets, Tableau, Dashboards
Experience setting up and reporting on ad copy and landing page experiments
Strong experience in manipulating large data sets in Excel
Data driven attitude with a growth mindset and ability to problem solve
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