Fractional Head Of Performance Marketing driving client growth and paid acquisition strategies for diverse startup brands at Ambitious Growth Marketing Agency.
About the role
- PPC Executive tasked with managing paid search campaigns for Trainline's UK and International markets. Collaborate across various paid channels to enhance performance and optimize journeys.
Responsibilities
- Monitor and analyse PPC campaigns, delivering rich insight to stakeholders and drive optimisation decisions
- You'll be responsible for reporting on a daily, weekly, and monthly basis
- Develop, launch, and scale campaigns to optimise performance
- Put forward innovative test ideas to drive performance improvements, including new partners, technologies, or solutions
- You'll have the ability to deliver on key responsibilities with a high degree of autonomy
Requirements
- 1-2 years' experience with paid search/PPC campaigns
- Excellent attention to detail and the ability to manage multiple tasks simultaneously
- Fluent in English with strong communication skills
- Experience running and optimising Google Ads and Bing Ads accounts
- Proficient in data analysis and reporting
- Broad understanding of digital marketing tactics, specifically the Google auction
- Experience working within Spreadsheets, Tableau, Dashboards
- Experience setting up and reporting on ad copy and landing page experiments
- Strong experience in manipulating large data sets in Excel
- Data driven attitude with a growth mindset and ability to problem solve
Benefits
- Private healthcare & dental insurance
- Generous work from abroad policy
- 2-for-1 share purchase plans
- EV Scheme to further reduce carbon emissions
- Extra festive time off
- Excellent family-friendly benefits
- Career growth with clear career paths
- Transparent pay bands
- Personal learning budgets
- Regular learning days
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