Developing and executing acquisition campaigns for Personal Banking and Wealth customer growth at Citi. Managing high - priority campaigns with strong marketing discipline and collaboration.
About the role
- Copywriter creating high-impact, performance-driven creative for digital channels at Gen. Collaborating with teams to develop engaging advertising and social messaging.
Responsibilities
- Write short‑ and long‑form copy for paid social, organic social, digital advertising and campaign creative.
- Produce strong, performance‑minded copy across headlines, hooks, captions, primary text, scripts, CTAs and body copy.
- Develop advertising and social messaging that clearly communicates product value, brand positioning and key benefits.
- Partner with designers, motion teams and strategists to concept and refine creative ideas that work visually and verbally.
- Ensure all copy is on‑brand, consistent in tone and quality, platform‑appropriate and optimized for performance.
- Collaborate closely with legal, compliance, product, agencies and cross‑functional partners to produce best‑in‑class creative.
- Review, proofread and provide feedback on copy from other writers or collaborators.
- Stay current on platform trends, creative formats and advertising best practices, and apply them to daily work.
- Contribute to creative testing and iteration by generating multiple concepts, angles and variations.
Requirements
- 5+ years of copywriting experience with a strong focus on advertising, paid media and/or social media
- Written for consumer brands, agencies or creative studios; fintech or regulated industry experience is a plus
- Comfortable collaborating with compliance and/or legal teams and working within structured review processes
Benefits
- 401(k) match
- health insurance options
- disability coverage
- life insurance
- unlimited paid time off
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