Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
About the role
- Performance Marketing Manager focusing on paid social campaigns at JustWatch, driving user acquisition and optimizing strategies across Meta and TikTok.
Responsibilities
- Plan, launch, and optimise paid social campaigns across Meta and TikTok, supporting both international client campaigns and JustWatch’s own user acquisition efforts.
- Analyse campaign performance and large datasets across multiple markets to identify trends, generate insights, and inform optimisation, forecasting, and budget allocation decisions.
- Own and contribute to a test-and-learn agenda, designing experiments, analysing results, and applying learnings across campaigns and regions.
- Collaborate closely with Design and technical teams on creative testing, tracking, and attribution setup (pixels, CAPI, MMPs).
- Monitor key performance metrics such as CPI, purchase costs, retention, and LTV, and take action when performance deviates from targets.
- Continuously refine campaign setup (audiences, bidding strategies, placements, and creative rotations) to maximise performance and long-term impact across markets.
Requirements
- 3+ years of hands-on experience running paid social campaigns across multiple markets, with strong expertise in Meta Ads Manager and TikTok Ads. You actively build and optimise campaigns yourself, not just oversee accounts.
- Experience with app install, web conversion, or e-commerce campaigns, and a solid understanding of the full funnel from click to purchase, including optimisation toward downstream events.
- Familiarity with tracking and attribution infrastructure (Meta Pixel, TikTok Pixel, Conversions API, and MMPs such as AppsFlyer or Adjust), with the ability to diagnose issues and collaborate effectively with technical teams.
- Understanding of incrementality and measurement, including interpreting A/B tests and lift studies, and working with large datasets in Excel or Google Sheets to extract insights and make recommendations.
- Strong communication skills with the ability to explain technical concepts clearly to non-technical stakeholders, and a proactive, curious mindset with a drive to improve both personal performance and team processes.
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