Copywriter creating high - impact, performance - driven creative for digital channels at Gen. Collaborating with teams to develop engaging advertising and social messaging.
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Hybrid Digital Advertising Manager, Paid Media Manager
Posted yesterday
About the role
- Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
Responsibilities
- Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
- Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are consistently met.
- Lead media planning and budget allocation to maximize efficiency and profitability.
- Direct end-to-end campaign execution: keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.
- Monitor KPIs and performance metrics, proactively optimizing campaigns to achieve growth targets.
- Implement A/B and multivariate testing to continuously improve campaign performance.
- Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and other platforms into actionable insights.
- Deliver clear, strategic performance reports to leadership and clients, highlighting opportunities for growth and efficiency.
- Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps teams to ensure cohesive execution of paid media campaigns.
- Integrate paid media into the broader marketing mix, driving synergy across channels.
- Serve as a senior point of contact for clients, managing expectations, presenting strategies, and leading pitches.
- Communicate campaign progress, OKRs, and strategic recommendations to leadership and stakeholders.
- Mentor and guide junior paid media specialists, ensuring high-quality output and professional growth.
- Standardize processes, tools, and reporting frameworks to elevate team efficiency and consistency.
Requirements
- Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.
- Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
- Proven track record of managing large-scale paid media budgets and delivering measurable business results.
- Project management experience preferred.
- Must be knowledgeable in Google Workspace.
- Strong professional written and verbal communication skills
- Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
- Driven, passionate, and self-motivated
- Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.
- Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
- Should have intermediate to expert-level experience in the following:
- Google Analytics
- Google Suite
- Google Adwords
- MS Excel/Google Sheets
- Meta Business Suite
- Meta Ads Manager
- Analyzing Data
- A/B Testing
- Conversion Rate Optimization (CRO) Techniques
- Good understanding of marketing principles
- Account Management
- People Management
- Project Management
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