Social Media Specialist executing brand’s social media strategy across platforms for global leader in smokeless products. Focus on engagement, storytelling, and influencer collaborations.
About the role
- Social Media Account Manager joining PURPLE to manage digital strategy for luxury brands. Leading account teams and driving creative content across social media platforms in a hybrid work environment.
Responsibilities
- Act as a key day-to-day contact for social clients, building strong relationships and delivering standout work
- Support your Director on account direction and strategic development
- Confidently contribute to and lead conversations around social strategy
- Identify growth opportunities within accounts and pitch creative solutions
- Stay plugged into the latest trends, platform shifts and cultural moments - and bring them into our work
- Own and execute content calendars, campaign timelines and client deliverables
- Oversee influencer strategy and relationships (if applicable), from briefing to results
- Support creative ideation and lead the production of social-first content
- Track and report performance with insights, learnings and optimisations
- Lead community management across client channel
- Manage Social Media Executives, supporting their growth and output
- Oversee internal processes to keep campaigns on brief, on time and on brand
- Collaborate closely with PR, events and brand teams to bring integrated strategies to life.
- Lead social planning and content creation for PURPLE’s own platforms
- Ensure our digital presence reflects the agency’s tone of voice, positioning and priorities
- Capture behind-the-scenes moments and live event coverage for our channels
- Liaise with internal teams to keep the PURPLE site updated
- Content creation & capture; including live event coverage & Instagram stories
Requirements
- Have 3+ years in a social/digital role, ideally agency side
- Are obsessed with internet culture and always two steps ahead of what’s next
- Are confident creating and executing content across Instagram, TikTok and beyond
- Are a natural communicator with a flair for copy and visual storytelling
- Can juggle multiple projects with calm, clarity and precision
- Know your way around tools like Later, Sprout, Canva, Meta Business Suite, etc.
- Bonus points if you know your way around Adobe Creative Suite.
Job title
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