Responsible for the product strategy of manufactured products destined for export markets. Leading cross - functional teams and ensuring alignment on product implementation in various areas.
About the role
- Integrated Marketing Manager driving performance for owned digital channels at T-Mobile. Developing strategies for t-mobile.com and T-Life app to enhance customer engagement and acquisition.
Responsibilities
- Develop and execute comprehensive strategies for t-mobile.com and the T-Life app that position these owned platforms as high-impact marketing and conversion channels for T-Mobile Home Internet.
- Define channel objectives, success metrics, and content frameworks to drive acquisition and engagement goals.
- Partner with media, CRM, and brand teams to integrate owned media plans within broader cross-channel marketing strategies.
- Use analytics, A/B testing, and performance insights to continually optimize owned-channel placements, content, and user flows for conversion.
- Collaborate with analytics and MarTech teams to ensure measurement, attribution, and reporting frameworks are aligned with marketing KPIs.
- Maintain deep understanding of digital consumer journeys and identify new opportunities to enhance conversion performance and retention.
- Partner with Integrated marketing campaign leads, creative, commercial, and product teams to plan and execute campaigns that leverage owned media assets to support launches, seasonal promotions, and brand initiatives.
- Coordinate asset development, messaging hierarchy, and targeting strategy across the web and app ecosystems.
- Serve as the connective tissue between campaign planning and digital activation, ensuring consistent execution and on-brand storytelling across owned surfaces.
- Collaborate with UX, digital product, and development teams to prioritize marketing opportunities and ensure seamless implementation of creative assets and experiences.
- Align with media and channel leads (paid, CRM, social, retail) to ensure cohesive messaging and optimal channel interplay.
- Partner with analytics and operations teams to track and communicate performance outcomes, insights, and optimization roadmaps.
- Maintain clear documentation of processes, content standards, and decision frameworks to support transparency and scalability.
- Champion best practices in tagging, naming conventions, and data governance across owned marketing channels.
- Drive continuous improvement of owned-media operations, tools, and workflows.
Requirements
- 6 years of experience in digital marketing, media planning, or performance marketing, with a focus on web or app-based owned channels.
- Strong understanding of digital advertising, content strategy, and user experience principles.
- Proven ability to drive channel optimization using data, testing, and cross-functional collaboration.
- Experience working with analytics, MarTech, or web personalization platforms a plus.
- Excellent communication, influence, and project management skills with an ability to align diverse stakeholders around a shared vision.
- At least 18 years of age
- Legally authorized to work in the United States.
Benefits
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Manager overseeing integrated demand generation driving sales for public sector. Collaborating with teams to enhance presence in governmental markets and expand sales opportunities.
Senior Marketing Manager optimizing marketing spend across channels at Insurify. Involves analytics, finance, and leadership for scalable growth.
GB
Suporte Administrativo e operacional no Grupo Boticário, que é líder no setor de beleza em mais de 40 países. Responsável por assistência financeira e logística para a equipe de campo.
Marketing Analyst at Dasa, focusing on developing marketing strategies and managing campaigns in Brazil's healthcare sector. Engaging with diverse teams and utilizing digital marketing tools.
Associate Director leading marketing initiatives for J&J Vision's refractive and ocular surface products in the U.S. Focus on strategic direction, development, and execution of marketing across portfolios.
Marketing student supporting marketing activities for Kreuzfahrtberater, a cruise consultancy in Hamburg. Engaging in diverse marketing tasks including content creation and analysis.
Analista de Trade Marketing Pleno in hybrid position, enhancing Medcel brand within universities across Brazil.
Senior Marketing Officer managing donor retention campaigns at Handicap International. Responsible for campaign design, deployment, analysis, and ensuring ethical standards in marketing.
Website Marketing Manager responsible for shaping digital experiences across APAC region at Swiss Re. Blending creativity and technical expertise to enhance customer engagement and support business objectives.