Marketing Project Specialist coordinating marketing initiatives for Cruise Planners. Collaborating across departments to execute marketing programs and managing various deliverables.
About the role
- Integrated Marketing Manager driving performance for owned digital channels at T-Mobile. Developing strategies for t-mobile.com and T-Life app to enhance customer engagement and acquisition.
Responsibilities
- Develop and execute comprehensive strategies for t-mobile.com and the T-Life app that position these owned platforms as high-impact marketing and conversion channels for T-Mobile Home Internet.
- Define channel objectives, success metrics, and content frameworks to drive acquisition and engagement goals.
- Partner with media, CRM, and brand teams to integrate owned media plans within broader cross-channel marketing strategies.
- Use analytics, A/B testing, and performance insights to continually optimize owned-channel placements, content, and user flows for conversion.
- Collaborate with analytics and MarTech teams to ensure measurement, attribution, and reporting frameworks are aligned with marketing KPIs.
- Maintain deep understanding of digital consumer journeys and identify new opportunities to enhance conversion performance and retention.
- Partner with Integrated marketing campaign leads, creative, commercial, and product teams to plan and execute campaigns that leverage owned media assets to support launches, seasonal promotions, and brand initiatives.
- Coordinate asset development, messaging hierarchy, and targeting strategy across the web and app ecosystems.
- Serve as the connective tissue between campaign planning and digital activation, ensuring consistent execution and on-brand storytelling across owned surfaces.
- Collaborate with UX, digital product, and development teams to prioritize marketing opportunities and ensure seamless implementation of creative assets and experiences.
- Align with media and channel leads (paid, CRM, social, retail) to ensure cohesive messaging and optimal channel interplay.
- Partner with analytics and operations teams to track and communicate performance outcomes, insights, and optimization roadmaps.
- Maintain clear documentation of processes, content standards, and decision frameworks to support transparency and scalability.
- Champion best practices in tagging, naming conventions, and data governance across owned marketing channels.
- Drive continuous improvement of owned-media operations, tools, and workflows.
Requirements
- 6 years of experience in digital marketing, media planning, or performance marketing, with a focus on web or app-based owned channels.
- Strong understanding of digital advertising, content strategy, and user experience principles.
- Proven ability to drive channel optimization using data, testing, and cross-functional collaboration.
- Experience working with analytics, MarTech, or web personalization platforms a plus.
- Excellent communication, influence, and project management skills with an ability to align diverse stakeholders around a shared vision.
- At least 18 years of age
- Legally authorized to work in the United States.
Benefits
- Medical, dental and vision insurance
- Flexible spending account
- 401(k)
- Employee stock grants
- Employee stock purchase plan
- Paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short- and long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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