Hybrid Marketing Manager, Public Sector

at Magnet Forensics

• Job title: Marketing Manager, Public Sector
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$85,000 - CA$115,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Waterloo, Canada

About the role

• Marketing Manager overseeing integrated demand generation driving sales for public sector. Collaborating with teams to enhance presence in governmental markets and expand sales opportunities.

Responsibilities

• Develop and execute targeted demand generation campaigns that generate net‑new pipeline and drive cross‑sell expansion opportunities within public sector accounts;
• Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel campaigns to life, including account-based marketing programs, email, digital experiences, events, content and webinar calendar;
• Own day‑to‑day campaign orchestration across workstreams, ensuring timelines, deliverables, and dependencies are tracked and executed on schedule;
• Manage the public sector association program including sponsorship planning and working cross-functionally on high-impact deliverables for key events, promotional calendar and content syndication;
• Oversee new product introductions for public sector, ensuring successful launches through strategic planning, maintaining team alignment on go-to-market deliverables, and generating promotional plans;
• Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities;
• Identify content gaps and collaborate with stakeholders to build public‑sector‑specific messaging and assets;
• Track, report, and optimize campaign performance, pipeline influence, and ROI. Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes;
• Manage the Public Sector marketing budget, track spending, and oversee invoice processing;
• Stay current on public sector trends, procurement cycles, technology modernization initiatives, and agency missions;
• Manage external marketing vendors as required.

Requirements

• 5+ years of experience in marketing program management, channel marketing, B2B marketing
• Experience with managing external vendors/agencies
• Experience in managing complicated and time sensitive projects
• Interest and desire to learn and adapt to new technologies
• Ability to creatively problem solve
• Self-starter and driven to succeed
• Strong communication and presentation skills
• Analytical with strong attention to detail
• Please note: Occasional travel (incl. out of country travel) may be required.

Benefits

• Generous time off policies
• Competitive compensation
• Volunteer opportunities
• Reward and recognition programs
• Employee committees & resource groups
• Healthcare and retirement benefits