Manager of Integrated Marketing working within CBS Stations’ Sales Marketing team. Supporting integrated marketing strategies and client engagement efforts for unique sponsorship opportunities.
About the role
- Marketing and Communications Manager responsible for B2B strategies at innovative SaaS startup in construction. Collaborating on campaigns, PR, and website for lead generation.
Responsibilities
- Develop and implement a holistic marketing and communications strategy in a B2B context
- Build and manage our press and PR activities
- Work closely with external agencies (SEA/SEO), managing and monitoring their performance
- Create campaign and budget plans and produce reporting
- Manage the website; design landing pages and whitepapers with the goal of lead generation
Requirements
- Proven experience in B2B marketing, ideally in SaaS or with digital products
- Strong understanding of communication, positioning & storytelling
- Experience working with agencies and a basic understanding of SEA/SEO and related KPIs
- Hands-on, goal-oriented, with a structured working style and perseverance
- Prior knowledge of the construction industry, trades, or related sectors is an advantage but not required
- Native German language skills and a good command of English
Benefits
- Significant involvement in building the structures of the marketing area and the communications strategy of a young startup
- Hybrid working model with an office in Berlin and remote work by arrangement; flexible working hours
- Scope to shape the role and personal responsibility
- Close collaboration with an experienced founder
- A culture based on trust and openness
- Competitive salary
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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