Marketing and Communications Manager responsible for B2B strategies at innovative SaaS startup in construction. Collaborating on campaigns, PR, and website for lead generation.
Responsibilities
Develop and implement a holistic marketing and communications strategy in a B2B context
Build and manage our press and PR activities
Work closely with external agencies (SEA/SEO), managing and monitoring their performance
Create campaign and budget plans and produce reporting
Manage the website; design landing pages and whitepapers with the goal of lead generation
Requirements
Proven experience in B2B marketing, ideally in SaaS or with digital products
Strong understanding of communication, positioning & storytelling
Experience working with agencies and a basic understanding of SEA/SEO and related KPIs
Hands-on, goal-oriented, with a structured working style and perseverance
Prior knowledge of the construction industry, trades, or related sectors is an advantage but not required
Native German language skills and a good command of English
Benefits
Significant involvement in building the structures of the marketing area and the communications strategy of a young startup
Hybrid working model with an office in Berlin and remote work by arrangement; flexible working hours
Scope to shape the role and personal responsibility
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