Manage and scale paid media acquisition campaigns across multiple platforms to drive qualified signups and revenue. Collaborate across teams to optimize performance and leverage new opportunities.
About the role
- Paid Media Strategist leading planning and optimization of digital media campaigns at AntiSocial. Collaborating with teams to achieve business goals and measurable impact.
Responsibilities
- Develop paid media strategies aligned to campaign and business objectives
- Plan, launch, and optimize paid campaigns across platforms including Meta, TikTok, YouTube, Google, and emerging social channels
- Own budget allocation, pacing, and performance reporting
- Analyze performance data and turn insights into clear recommendations and optimizations
- Partner closely with creative teams to inform messaging, formats, and testing approaches
- Lead A/B testing and experimentation across audiences, creative, and platforms
- Present performance results and strategic recommendations to internal teams and clients
- Stay on top of platform trends, algorithm changes, and best practices in paid media
Requirements
- 3+ years of experience in paid media or performance marketing, ideally within an agency or social first environment
- Strong experience managing paid social campaigns end to end
- Hands on experience with Meta Ads Manager, Google Ads Manager and TikTok Ads Manager required
- Comfortable working with data, reporting, and insights while keeping a creative mindset
- Experience collaborating with creative teams and influencing creative direction
- Strong communication skills and confidence presenting to clients
- Organized, proactive, and able to manage multiple campaigns at once
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