Hybrid Digital Marketing Coordinator – YouTube

at The Walt Disney Company

• Job title: Digital Marketing Coordinator – YouTube
• Job type: Full Time
• Experience level: Junior
• Salary: $54,000 - $72,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Glendale, United States

About the role

• Digital Marketing Coordinator supporting YouTube channel publishing and operations for Disney. Managing content uploads, daily operations, and collaborating with creative teams on performance packaging.

Responsibilities

• Publish content on a variety of Disney Entertainment YouTube channels as assigned by leadership and through request processes
• Facilitate content upload deliverables, and manage settings including monetization, geo-targeting, playlisting, chat & commenting, community, etc.
• Collaborate with Creative team on performance packaging (thumbnail, title, metadata, etc.)
• Manage day-to-day channel operations to align with initiatives, swap channel art, playlist/shelf refresh/etc.
• Coordinate day-to-day implementation of channel-specific publishing calendar, inclusive of video and Posts content
• Collaborate with other teams on alignment and brainstorming around original series + new title launches
• Review analytics for channel content for strategic recommendations
• Maintenance of Airtable records as they pertain to content tracking/publishing
• Channel library optimization
• All other duties, as assigned, by manager

Requirements

• 1+ years of experience in social/digital marketing
• Solid technical understanding of YouTube channel management and backend operations
• Previous experience with CRM tools, i.e. Airtable
• Outstanding organization and communication skills
• Strong language and copy-writing skills
• Strong understanding of social media platforms, specifically YouTube
• Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
• Solid time management skills with the ability to meet deadlines and prioritize accordingly
• Ability to multi-task and pivot quickly as needed
• Ability to thrive in a fast-paced, digital-forward environment
• Proficient in use of Microsoft Office (Teams, Excel, Word), Google Docs, and file-sharing/content management platforms (like Box)
• Previous experience with Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere, Airtable preferred
• Flexible schedule to support occasional early/late publishing requests (PST/EST coverage)

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.