Senior Campaign Manager at Clarion managing ICE marketing campaign strategy across multiple events. Focusing on acquisition and retention for the gaming community event.
About the role
- Senior Performance Marketing Manager for Alcumus, driving outbound marketing performance and leading a team to improve lead conversion and revenue generation.
Responsibilities
- Using sharp technical and analytical skills, develop and deliver outbound performance marketing programs with the highest level of efficiency and accuracy to drive SafeContractor new business Client, SafeWorkforce, SafeHR and any future products in the UK to meet new business performance targets across the top, middle and bottom of the funnel.
- Deeply analytical, own the reporting and monitor success metrics for the outbound marketing performance channel and identify critical improvement opportunities within the programs with action items to address. Utilise AI optimisation, A/B, split & multivariate testing, and attribution modelling to drive intent, conversion, growth.
- Proactively responsible for outbound budgeting and forecasting for new business SafeContractor Client, SafeWorkforce, SafeHR. You will need to develop and manage a marketing budget, allocate resources effectively, and forecast the impact of marketing campaigns on revenue growth and ROI.
- Take full ownership for the design, creation, execution, performance and optimisation of marketing campaigns for new business SafeContractor Client, SafeWorkforce, SafeHR with the end goal of increasing revenue generation through improved lead quality, prospect and customer/client engagement and conversion using outbound levers that ultimately converts leads into meetings, opportunities and won clients/customers.
- Manage the outbound performance marketing team of managers and executives (4 currently), customer performance marketing manager and external agencies where required.
- Manage internal stakeholder relationships and ensure effective communication across all levels, looping stakeholders in on outbound campaign activity. Hold regular review sessions with key stakeholders including sales, product, customer, digital and the SLT, to improve performance and establish accountability for all SC divisional products.
- Develop multi-product, outbound campaigns including ABM, sector focussed client campaigns such as webinars, and marketing automation that drive trigger events to support lead generation for all SC divisional products.
- Oversee lead nurturing campaigns to support engagement (i.e. top of mind campaigns, and reengagement campaigns) for prospective SafeContractor Anchor Client, SafeWorkforce, SafeHR to ensure they are delivering ROI.
- Oversee the selection, planning, attendance and performance of tradeshow / conferences, pre-event, onsite, and post-event working with our external agencies to execute for prospective SafeContractor Anchor Client, SafeWorkforce, SafeHR, ensuring they align with our strategy and delivering high quality leads.
- Build sales-focused communication and enablement materials including email templates, nurture campaigns and sales collateral to support all Alcumus SafeContractor divisional product ranges across the top, middle and bottom of the funnel. Leverage the internal content team and external agencies where applicable.
- Oversee outbound digital event marketing (i.e. webinars & webcasts), pre-event and post-event working with our external agency to execute.
- Drive your team to devise data-driven experiments in marketing campaigns that innovates user experience in campaigns; scale and drive automation of winning experiments that greatly improves user experience and engagement.
- Work in partnership Head of Field Sales in client pipeline-building within their designated territories and sectors.
- Keep Heads of Sales up to date on current marketing campaigns and initiatives for all ASC divisional products.
- Own and curate the marketing database to ensure a universe of prospects that is constantly growing and highly accurate (automating processes where needed / necessary) for all ASC divisional products.
- Oversee the Customer Marketing Manager and support with the delivery of all customer communications where required and particularly for x-sell, renewal and onboarding comms working with key stakeholders and external agencies.
- Oversee the Customer Marketing Manager and support in defining and delivering our just signed, and existing client/customer* (80/20% split) engagement plan to drive growth, retention, and advocacy efforts that align directly with the company’s top priorities.
Requirements
- Significant experience managing performance-based activity to ensure it delivers ROI.
- Demonstrable experience delivering highly targeted, effective campaigns to drive improved lead quality / conversions and revenue.
- Clear ability to alignment marketing efforts with sales strategy to drive penetration and success in key sectors
- Experience leading a marketing team to ensure a high-performing, target orientated eco-system.
- Commercial experience working within a complex and fast paced B2B environment
- Strong experience managing performance marketing strategies for a broad range of sales cycles with technical skills in CRM and marketing automation.
- Experience creating an acquisition strategy across all outbound channels.
- Good writing skills with a great eye for detail and ability to flex and adapt to engage difference audiences.
- Bachelor’s degree in Marketing or a related field
- Demonstrable experience in marketing with the potential and attitude required to learn
- Experience in identifying target audiences and driving lead generation, including sector-based ABM programmes.
- Experience in managing corporate marketing events strategy and execution
- Ability to work cross functionally with internal teams as well as with customers and partners
- Knowledge of marketing, events and sales enablement best practices
- Excellent project management skills.
- Strong communication skills (written and verbal)
- Strong experience with Marketing Automation software (HubSpot a plus)
- Experience working with MS Dynamics preferred.
- Experience of working in a Saas environment.
- Demonstrable experience managing existing customer programmes to drive retention and stickiness
Benefits
- Alcumus has a **hybrid workplace policy, **where you will work from the office 3 days per week. We want you to be able to do your best work here. We emphasize providing many ways to support our team to do their best work and below are some of the perks and benefits we offer:**** ******
- **Personal Health & Wellbeing / Benefits******
- >🍼 Enhanced Parental Leave ****
- >🌴Generous annual leave ****
- >🏥 Healthcare Plan****
- >💟 Annual Giving Day – an extra day to give back to yourself or your community****
- >🚲 Cycle-to-work Scheme ****
- ** Future Planning******
- >**💰**Pension scheme with employer contributions ****
- >🧬 Life Assurance – 3X base salary****
- >💸 Rewards Program – access to discounts and cashback ****
- >🏫 LinkedIn Learning License for upskilling & development ****
- **Interested but don’t feel you meet all the requirements? ****
- Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!******Bring Your Whole Self to Work.******
- Alcumus is proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves. ******What you can expect if you apply: **
- A response to your application within 15 working days
- An interview process consisting of:
- An initial discovery call with the recruiter
- A first stage interview via Microsoft Teams
- Additional interview (likely face to face) with the stakeholders you’ll be working with closely in the role
- We’re keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Campaign Manager developing and delivering data - led marketing plans at MYOB. Focused on feature uptake through integrated, multichannel campaigns across the SME segment.
Marketing Campaign Manager at MYOB developing data - led marketing plans to drive feature uptake and revenue. Focusing on integrated multichannel campaigns for the SME segment.
Demand Generation leader shaping marketing strategies for Harvey’s AI products in legal services. Building scalable marketing efforts to drive awareness and revenue.
Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
Paid Social Marketing Manager optimizing paid social campaigns for the largest online pharmacy. Develop strategies, manage budgets, and ensure compliance in a hybrid work environment.
Digital Consultant focusing on Performance Marketing at trafficdesign GmbH. Develop performance strategies and lead effective digital advertising campaigns
Performance Marketing Manager at Jil Langwost GmbH focusing on digital marketing solutions for financial and insurance providers. Responsible for client campaign performance and project coordination in a hybrid work environment.
Demand Generation Director at S&P Global leading marketing initiatives for revenue growth across teams. Collaborate with various departments to create customer - centric strategies for capital markets solutions.
Paid Media Associate at Boll & Branch, focusing on customer acquisition through various media channels. Assisting in campaign launches, optimizations, and reporting insights within a hybrid work environment.