Research Manager leading research projects at ECGlobal. Aiming to improve brand interactions leveraging behavioral insights.
TS
Onsite Global Market Development Manager – Laboratory Equipments
Posted 6 days ago
About the role
- Global Market Development Manager leading B2B marketing strategies for laboratory equipment at Thermo Fisher Scientific. Responsible for driving integrated campaigns and cross-functional collaboration in marketing.
Responsibilities
- Lead the global market development plan for an assigned portfolio/solution area
- Build the global marketing plan for your portfolio: target segments/personas, positioning, channel mix, critical metrics, and AOP targets
- Lead cross‑functional GTM with Product Management—define launch objectives, claims/messaging, buyer journeys, and the global toolkit
- Collaborate with regional teams for localization and adoption goals; collect feedback to refine post‑launch motions
- Propose and complete customer/market research to close knowledge gaps and inform roadmaps
Requirements
- Experience 7–9+ years in B2B marketing/market development
- Track record delivering integrated campaigns and product launches in a matrixed environment
- Strength in customer‑centric strategy, segmentation, positioning, and value proposition design
- Influence without authority across functions/regions
- Solid understanding of digital/organic channels and measurement
Benefits
- competitive remuneration
- annual incentive plan bonus
- healthcare
- a range of employee benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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