Senior CRM Manager overseeing CRM as a growth lever for a fast-growth DTC brand. Focused on retention, loyalty, and customer relationship building, working hybrid in Cheltenham.
Responsibilities
Own CRM strategy across lifecycle, retention and repeat purchase
Improve first-to-second-order conversion and long-term customer value
Build more relevant segmentation, journeys and customer communications
Create stronger links between CRM, eCommerce, Paid and trading priorities
Help define what loyalty, membership and community could mean for the brand
Improve how CRM contributes to LTV:CAC, retention quality and brand experience
Build a more disciplined approach to testing, reporting and optimisation
Requirements
Experience in a high-growth consumer or DTC brand
Strong CRM or retention ownership
Commercial understanding of lifecycle value, repeat economics and customer behaviour
Able to connect customer journeys to real business outcomes
Comfortable in a fast-moving scale-up environment
Strong judgement, low ego, high ownership
Benefits
Genuine ownership of a critical growth and value-creation lever
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