About the role

  • Senior CRM Manager overseeing CRM as a growth lever for a fast-growth DTC brand. Focused on retention, loyalty, and customer relationship building, working hybrid in Cheltenham.

Responsibilities

  • Own CRM strategy across lifecycle, retention and repeat purchase
  • Improve first-to-second-order conversion and long-term customer value
  • Build more relevant segmentation, journeys and customer communications
  • Create stronger links between CRM, eCommerce, Paid and trading priorities
  • Help define what loyalty, membership and community could mean for the brand
  • Improve how CRM contributes to LTV:CAC, retention quality and brand experience
  • Build a more disciplined approach to testing, reporting and optimisation

Requirements

  • Experience in a high-growth consumer or DTC brand
  • Strong CRM or retention ownership
  • Commercial understanding of lifecycle value, repeat economics and customer behaviour
  • Able to connect customer journeys to real business outcomes
  • Comfortable in a fast-moving scale-up environment
  • Strong judgement, low ego, high ownership

Benefits

  • Genuine ownership of a critical growth and value-creation lever
  • Strong package and meaningful bonus opportunity

Job title

Senior CRM Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job