Senior Customer Success Manager managing Enterprise and SMB clients at Relo Metrics. Focused on client retention and revenue growth in the sports sponsorship data solutions sector.
About the role
- CRM Campaign Manager managing email, SMS, and WhatsApp campaigns for UK's leading roof tent brand TentBox. Focused on driving engagement, traffic, and revenue through advanced segmentation and performance optimization.
Responsibilities
- Own the CRM campaign calendar across UK, FR, DE and wider EU markets
- Build and execute campaigns across: Email (primary channel via Klaviyo), SMS & WhatsApp, Push notifications (via loyalty platform)
- Align CRM campaigns with wider marketing activity (paid, organic, brand)
- Ensure timely delivery around key trading moments (e.g. launches, promotions, peak season)
- Own audience selection and segmentation strategy for all campaigns
- Build highly targeted sends based on: Customer lifecycle stage, Behavioural data, Market nuances
- Continuously refine targeting to improve engagement and conversion
- Own campaign performance against key KPIs (revenue, engagement, conversion)
- Lead A/B testing strategy across campaigns (subject lines, creative, offers, segmentation)
- Analyse results and implement learnings to drive continuous improvement
- Report on CRM performance and provide clear insights to the wider team
- Brief the creative team on campaign requirements and messaging
- Build emails within Figma/Klaviyo based on provided assets
- Work closely with: Brand team (creative direction & messaging), Performance team (channel alignment), FR & DE market leads (local relevance and timing)
Requirements
- 3–5+ years’ experience in CRM, ideally within eCommerce / DTC
- Proven track record of delivering high-performing CRM campaigns
- Strong understanding of segmentation, targeting, and lifecycle marketing
- Data-driven mindset, comfortable analysing performance and running A/B tests
- Confident owning campaign performance and contributing to revenue targets
- Able to manage multiple campaigns and priorities in a fast-paced environment
- Collaborative, with experience working cross-functionally across teams
- Experience working across multiple international markets (FR/DE/EU) is a plus
- Exposure to multi-channel CRM strategies (email, SMS, WhatsApp) is beneficial
- Strong attention to detail with good creative judgement and/or copywriting ability
Benefits
- 25 days annual leave + bank holidays / pro-rata
- Private Health Care
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