Join marketing team at Bowtie Life Insurance as Senior Officer, leveraging marketing strategies and influencer relationships. Drive brand visibility and manage marketing projects effectively.
About the role
- Conseiller en marketing du cycle de vie optimisant l'engagement clients canadiens chez TELUS. Établir des communications stratégiques multicanaux pour stimuler la fidélisation.
Responsibilities
- Manage end-to-end execution of lifecycle marketing strategies for Mes Soins TELUS Santé and Mon Animal across email, SMS, push notifications, in-app messages and web communications to our e-commerce store
- Develop intelligent triggers, audience segments and customer journeys to deliver personalized messages across care moments or key purchase moments for people and pets
- Drive revenue for our e-commerce site by measuring KPIs such as abandoned cart conversion and average order value
- Create and maintain an A/B testing roadmap across lifecycle touchpoints to identify the most effective messaging
- Collaborate with product, engineering, clinical teams and third-party partners
- Partner with our data team to analyze lifecycle performance and uncover optimization opportunities
Requirements
- Experience in B2C app marketing or e-commerce marketing
- Experience using enterprise-scale customer relationship management tools
- Experience with Braze is an asset
- More than 2 years of CRM management experience with a focus on email, in-app messages, push notifications and SMS channels
- Proven understanding of how to engage an audience and best practices for email, push notifications, in-app messages and SMS
- Experience with quality assurance processes
- HTML skills to structure email content
- Experience using Liquid templating/logic and JSON editor
- Knowledge of user data handling and preferences for personalized email campaigns
- Understanding of Canada's Anti‑Spam Legislation (CASL) requirements
- Must be proficient in English; bilingualism in French is an asset
Benefits
- A comprehensive total compensation package featuring competitive salary and bonus structures
- A minimum of 3 weeks of vacation
- Flexible benefits plan to meet you and your family's needs
- Retirement plan and employee share ownership program with generous employer contributions
- Option to work in-office, virtually, or a hybrid model — depending on role requirements
- Opportunities to give back to the communities where we work, live, and serve
- Career progression, learning and development opportunities
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