Conseiller en marketing du cycle de vie optimisant l'engagement clients canadiens chez TELUS. Établir des communications stratégiques multicanaux pour stimuler la fidélisation.
Responsibilities
Manage end-to-end execution of lifecycle marketing strategies for Mes Soins TELUS Santé and Mon Animal across email, SMS, push notifications, in-app messages and web communications to our e-commerce store
Develop intelligent triggers, audience segments and customer journeys to deliver personalized messages across care moments or key purchase moments for people and pets
Drive revenue for our e-commerce site by measuring KPIs such as abandoned cart conversion and average order value
Create and maintain an A/B testing roadmap across lifecycle touchpoints to identify the most effective messaging
Collaborate with product, engineering, clinical teams and third-party partners
Partner with our data team to analyze lifecycle performance and uncover optimization opportunities
Requirements
Experience in B2C app marketing or e-commerce marketing
Experience using enterprise-scale customer relationship management tools
Experience with Braze is an asset
More than 2 years of CRM management experience with a focus on email, in-app messages, push notifications and SMS channels
Proven understanding of how to engage an audience and best practices for email, push notifications, in-app messages and SMS
Experience with quality assurance processes
HTML skills to structure email content
Experience using Liquid templating/logic and JSON editor
Knowledge of user data handling and preferences for personalized email campaigns
Understanding of Canada's Anti‑Spam Legislation (CASL) requirements
Must be proficient in English; bilingualism in French is an asset
Benefits
A comprehensive total compensation package featuring competitive salary and bonus structures
A minimum of 3 weeks of vacation
Flexible benefits plan to meet you and your family's needs
Retirement plan and employee share ownership program with generous employer contributions
Option to work in-office, virtually, or a hybrid model — depending on role requirements
Opportunities to give back to the communities where we work, live, and serve
Career progression, learning and development opportunities
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